The Honest Truth about The Honest Ads Act
The proposed Honest Ads Act, a bipartisan effort to govern digital advertising according to the same rules followed by traditional broadcast media regarding political advertising, and is the one tangible fallout from the investigations. Click here for more information.
The Skinny on L.E.A.N. Ads
Breaking down newly-announced advertising industry principles.
In October 2015, the Interactive Advertising Bureau (IAB) announced L.E.A.N. Ads (LEAN), an initiative to overhaul and update standard advertising principles. In response to the steady rise in ad blocking capabilities, Flash furor, surge in HTML5 creative and a corresponding battery drain on mobile devices, the IAB proposed these principles to guide the development of the next phase of advertising technical standards.