Risk on the Ballot: The High Stakes of Political Ad Spend

While political ads promise a revenue windfall for beleaguered publishers and adtech, the pitfalls must be managed As we approach the 2024 US general election, the digital media and adtech industry is abuzz with the prospect of a significant political ad spend, estimated at $15.916 billion. This forecast comes as a refreshing change after a […]
Prebid Summit: Countdown to Cookie Doomsday

With no more punting on the depreciation of the third-party cookie, Product Marketing Lead Gavin Dunaway finds the Prebid Summit crowd anxious about addressability and measurement in 2H 2024. Prebid has “become an industry voice, a standard,” said Garrett McGrath, SVP of Product Management at Magnite and Chairman of the Prebid.org board, kicking off the […]