Prebid Summit: Countdown to Cookie Doomsday

With no more punting on the depreciation of the third-party cookie, Product Marketing Lead Gavin Dunaway finds the Prebid Summit crowd anxious about addressability and measurement in 2H 2024. Prebid has “become an industry voice, a standard,” said Garrett McGrath, SVP of Product Management at Magnite and Chairman of the Prebid.org board, kicking off the […]