Risk on the Ballot: The High Stakes of Political Ad Spend

While political ads promise a revenue windfall for beleaguered publishers and adtech, the pitfalls must be managed As we approach the 2024 US general election, the digital media and adtech industry is abuzz with the prospect of a significant political ad spend, estimated at $15.916 billion. This forecast comes as a refreshing change after a […]
Case Study: Adobe Ad Cloud’s Mission to Protect Consumers

Malware scanning and creative categorization empower Adobe Advertising Cloud’s goal to deliver only safe ad experiences to consumers One of the largest demand-side platforms (DSPs) in the digital advertising space, Adobe Advertising Cloud strives not only to provide superior service for its advertiser clients, but also be a resource publishers and consumers can trust for […]