What Happens in Vegas… Gets Optimized by AI
Key Takeaways from AdExchanger’s Programmatic I/O 2025 Marketing Director Gavin Dunaway just got back from AdExchanger’s Programmatic I/O in Las Vegas, and let’s just say: if you weren’t talking about AI, were you even at the conference? From agentic media buying to creative curation, AI wasn’t just a buzzword—it was the main character. Here are […]
Malware-infested Q4 Highlights Growing Danger in Open Programmatic
Malvertising in the open programmatic marketplace proliferates as premium buyers shift to private marketplaces Malvertising doesn’t take a holiday, but it still tends to decline in the fourth quarter as programmatic prices get too rich for malvertisers’ liking. However, as the ongoing pandemic continues to weigh on the digital ad ecosystem, the presence of malware […]