Malware-infested Q4 Highlights Growing Danger in Open Programmatic
Malvertising in the open programmatic marketplace proliferates as premium buyers shift to private marketplaces Malvertising doesn’t take a holiday, but it still tends to decline in the fourth quarter as programmatic prices get too rich for malvertisers’ liking. However, as the ongoing pandemic continues to weigh on the digital ad ecosystem, the presence of malware […]
The Skinny on L.E.A.N. Ads
Breaking down newly-announced advertising industry principles.
In October 2015, the Interactive Advertising Bureau (IAB) announced L.E.A.N. Ads (LEAN), an initiative to overhaul and update standard advertising principles. In response to the steady rise in ad blocking capabilities, Flash furor, surge in HTML5 creative and a corresponding battery drain on mobile devices, the IAB proposed these principles to guide the development of the next phase of advertising technical standards.