Agencies and the Ad Quality Quandary

Authored by Chris Olson, CEO and Co-Founder, The Media Trust.
Increasing advertiser demands turn the wheels of change for agencies.
There’s no denying that two major phenomena are actively reshaping the existing digital advertising supply chain:
To mock or not to mock?

Avoiding fraudulent advertising campaign verification is critical for publishers
That is the question frequently asked by media publishers trying to meet advertiser demands related to digital campaign success. The industry’s intense focus on viewability and transparency issues associated with ad fraud hijacks the limelight from another vital area of interest for advertisers: Are campaigns actually running as contracted?