Leverage AI to Identify Problematic Ad Content Fast and at Scale

Access to high-quality supply is at stake—as advertisers upload heaps of new creatives to your platform, downstream partners are counting on you to flag objectionable ad content and comply with their acceptable creative policies. At the same time, an ever-evolving global regulatory landscape requires extra scrutiny when it comes to sensitive ad content for a growing number of verticals. 

You need a quick, reliable, and efficient way to identify potentially problematic ad content—one that goes beyond the IAB Content Taxonomy and smoothly integrates into your QA workflow to keep pace with the speed of digital advertising.

HARNESS THE POWER OF AI

The Media Trust’s groundbreaking Ad Categorization solution is an AI-human hybrid that rapidly analyzes massive amounts of ad creatives and identifies content that falls into a custom taxonomy of sensitive and regulated categories. While other ad categorization solutions are tied to the IAB Content Taxonomy, which was designed for classifying media/websites and not ad content, The Media Trust’s taxonomy was developed—and continues to evolve—in partnership with the largest adtech platforms to correlate with the real challenges of DSPs, SSPs, and exchanges.