Retail
Digital Risks, discovered.
Retail Industry Index
Metrics derived from continuous monitoring of retail digital environments. This information is updated every 30 days.
| Company | Vendors | Domains | New Domains (%) | Third-party Code (%) | Warning (%) | Total Cookies | Cookies over 12 Months (%) | Longest Cookie Lifespan | Aggregate Load Time(Sec) | Average JavaScript Download Size(MBs) |
|---|---|---|---|---|---|---|---|---|---|---|
| Benchmark | 81 | 123 | 16% | 91% | 1% | 210 | 37% | 3,171 years | 4.46 | 1.33 |
| Retail 1 | 160 | 239 | 13% | 97% | 2% | 443 | 37% | 68 years | 4.95 | 1.72 |
| Retail 2 | 79 | 115 | 17% | 91% | 2% | 274 | 25% | 10 years | 1.90 | 1.05 |
| Retail 3 | 70 | 116 | 2% | 94% | 2% | 130 | 31% | 19 years | 9.71 | 1.76 |
| Retail 4 | 47 | 80 | 9% | 88% | 1% | 107 | 39% | 50 years | 6.95 | 1.41 |
| Retail 5 | 79 | 131 | 3% | 92% | 2% | 256 | 30% | 19 years | 6.63 | 1.41 |
| Retail 6 | 95 | 131 | 11% | 92% | 0% | 252 | 40% | 50 years | 8.52 | 1.84 |
| Retail 7 | 97 | 133 | 35% | 96% | 1% | 231 | 39% | 20 years | 4.08 | 1.34 |
| Retail 8 | 79 | 111 | 5% | 91% | 0% | 190 | 38% | 10 years | 2.68 | 1.74 |
| Retail 9 | 56 | 98 | 6% | 92% | 2% | 138 | 32% | 20 years | 3.24 | 0.58 |
| Retail 10 | 82 | 121 | 61% | 93% | 1% | 206 | 46% | 10 years | 2.81 | 1.73 |
| Retail 11 | 27 | 43 | 7% | 81% | 2% | 67 | 49% | 5 years | 2.78 | 0.92 |
| Retail 12 | 14 | 36 | 11% | 89% | 0% | 31 | 32% | 19 years | 3.45 | 1.33 |
| Retail 13 | 48 | 82 | 15% | 85% | 2% | 125 | 40% | 19 years | 1.82 | 0.44 |
| Retail 14 | 53 | 93 | 13% | 86% | 1% | 129 | 43% | 2 years | 6.83 | 1.61 |
| Retail 15 | 68 | 97 | 25% | 89% | 1% | 181 | 39% | 19 years | 3.74 | 1.17 |
| Retail 16 | 86 | 132 | 23% | 92% | 2% | 201 | 31% | 68 years | 4.32 | 1.27 |
| Retail 17 | 285 | 389 | 23% | 95% | 1% | 769 | 43% | 3.171 years | 3.05 | 1.40 |
| Retail 18 | 75 | 115 | 17% | 90% | 2% | 135 | 40% | 19 years | 4.64 | 1.70 |
| Retail 19 | 48 | 74 | 12% | 89% | 3% | 126 | 33% | 20 years | 2.56 | 0.79 |
Key Learnings:
Online shopping has quickly become a strategic revenue channel for most retailers, representing 22% of all retail purchases by 2023. As evidenced by continued breaches and Magecart compromises, safeguarding the shopping and purchase journey is critical. On average, the retail sector experienced:
- 91% of executing domains, on average, are third-party code
- 4% increase in domain and vendor use since August
- 38% increase in month-over-month domain variability compared to July
- 1% of domains trigger a warning for additional analysis
- 47% cookies track users for 20+ years
- Holiday Prep: Pages are getting heavier and taking longer to load
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# of Third-Party
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