Retail

Retail Industry Index

Metrics derived from continuous monitoring of retail digital environments. This information is updated every 30 days.

Company	Vendors	Domains	New Domains (%)	Third-party Code (%)	Warning (%)	Total Cookies	Cookies over 12 Months (%)	Longest Cookie Lifespan	Aggregate Load Time(Sec)	Average JavaScript Download Size(MBs)
Benchmark	75	122	9%	90%	2%	183	34%	68 years	4.07	1.29
Retail 1	172	256	15%	96%	2%	421	39%	68 years	5.03	1.68
Retail 2	86	129	6%	91%	3%	286	24%	18 years	1.82	1.02
Retail 3	60	105	5%	92%	1%	118	29%	20 years	6.66	0.84
Retail 4	30	62	3%	84%	3%	53	40%	10 years	7.99	1.63
Retail 5	88	140	19%	93%	3%	186	40%	20 years	6.28	1.28
Retail 6	59	114	4%	90%	4%	127	32%	10 years	1.86	1.08
Retail 7	88	131	2%	95%	2%	250	36%	20 years	4.04	1.27
Retail 8	69	111	7%	85%	0%	167	35%	10 years	2.40	2.06
Retail 9	71	128	20%	88%	2%	167	31%	50 years	1.93	0.58
Retail 10	23	39	5	85%	0%	57	32%	10 years	2.73	1.43

Key Learnings:

Online shopping has quickly become a strategic revenue channel for most retailers, representing 22% of all retail purchases by 2023. As evidenced by continued breaches and Magecart compromises, safeguarding the shopping and purchase journey is critical. On average, the retail sector experienced:

90% of executing domains are third-party code
9% of domains were new to retailers this month
2% of domains trigger a warning for additional analysis, trending down
4.07 seconds average aggregate page load time
34% of cookies have a lifespan greater than 12 months; Retail 1 has a 50 year cookie
8% increase in average JavaScript download size from previous month