Retail Industry Index
Metrics derived from continuous monitoring of retail digital environments. This information is updated every 30 days.
| Company | Domains | New Domains (%) | Third-party Code (%) | High-risk domains(%) | Malware event | Total Cookies | Cookies over 12 Months (%) | Longest Cookie Lifespan | Average JavaScript Download Size(MBs) |
|---|---|---|---|---|---|---|---|---|---|
| Benchmark | 134 | 10% | 91% | ~1% | Yes | 231 | 31% | 7982 years | 1.91 |
| Retail 1 | 93 | 15% | 93% | 0% | No | 96 | 32% | 7982 years | 1.75 |
| Retail 2 | 147 | 10% | 94% | 0% | No | 288 | 2% | 10 years | 1.58 |
| Retail 3 | 98 | 2% | 91% | 0% | No | 192 | 39% | 10 years | 2.87 |
| Retail 4 | 64 | 1% | 83% | 0% | No | 55 | 38% | 10 years | 1.53 |
| Retail 5 | 126 | 13% | 90% | 0% | No | 141 | 31% | 20 years | 2.63 |
| Retail 6 | 94 | 25% | 89% | 0% | No | 104 | 33% | 2 years | 0.2 |
| Retail 7 | 210 | 4% | 96% | 0% | No | 483 | 25% | 2,005 years | 1.67 |
| Retail 8 | 104 | 11% | 94% | 1% | No | 148 | 38% | 2 years | 1.63 |
| Retail 9 | N/A | N/A | N/A | N/A | No | N/A | N/A | N/A | N/A |
| Retail 10 | 205 | 2% | 96% | 0% | No | 428 | 35% | 100 years | 2.89 |
| Retail 11 | 24 | 0% | 1% | 0% | No | 40 | 37% | 1 year | 0.9 |
| Retail 12 | 31 | 58% | 81% | 0% | No | 37 | 43% | 15 years | 3.18 |
| Retail 13 | 107 | 10% | 87% | 0% | No | 151 | 28% | 1000 years | 0.98 |
| Retail 14 | 59 | 64% | 91% | 2% | No | 88 | 36% | 10 years | 0.28 |
| Retail 15 | 158 | 1% | 92% | 0% | No | 334 | 37% | 15 years | 2.87 |
| Retail 16 | 187 | 11% | 93% | 0% | No | 382 | 29% | 68 years | 2.5 |
| Retail 17 | 543 | 7% | 96% | 0% | No | 1,143 | 31% | 7982 years | 2.16 |
| Retail 18 | 106 | 1% | 92% | 0% | No | 105 | 33% | 10 years | 3.13 |
| Retail 19 | 92 | 9% | 91% | 0% | No | 136 | 41% | 10 years | 1.2 |
Key Learnings:
Online shopping has quickly become a strategic revenue channel for most retailers, representing 22% of all retail purchases by 2023. As evidenced by continued breaches and Magecart compromises, safeguarding the shopping and purchase journey is critical. On average, the retail sector experienced:
- 91% of executing domains, on average, are third-party code
- multiple malware events since April 2023
- 1.91MB was the average JavaScript download size in August, slowly increasing throughout 2023
- 5% increase in the average third-party code from April to May 2023
- <1% of high-risk domains
- 7,982 year cookie lifespan is dropped via 2 websites
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