Ad exchanges, demand-side platforms, and supply-side platforms are eager to grab a slice of the $15.9 billion in political ad spend expected during the 2024 US election season.
But the pitfalls of political advertising have deepened as acrimony has grown across US politics; passing objectionable political ads through the pipes can threaten downstream partner/publisher relationships and overall revenue.
DTS Political empowers you to maximize political ad revenue while earning the goodwill of downstream partners and end-consumers. Leverage AI and a supercharged policy engine to identify potentially problematic ads both pre-flight and while campaigns are running.
With rapid analysis via Media Scanner’s massive infrastructure of actual devices and emulators, DTS Political enables adtech companies to take the risk and pain out of political advertising.
Tried and True. The Media Trust has evolved its hybrid AI-human categorization engine to identify sensitive and inflammatory over numerous election cycles. Its objectionable ad identification is trusted by the largest adtech platforms and publishers.
Streamline Communication. Use the DTS Platform to easily send issues with political ads to upstream partners, agencies, and advertisers.
All Formats Covered. Support for display, native, audio, and video.
Easy Setup. Upload ad assets into The Media Trust’s UI, email tag packages via an alias, or optimize workflows with an API integration.
Speedy Service. Quick turnarounds enable you to swiftly weed out problematic ads, get good campaigns running, and rake in political ad revenue.
But Wait, There’s More! Ensure ad assets (tags, creatives, clickthroughs, and landing locations) are free from malware and meet standard technical requirements.
Expertise: Security powered by the most experienced malware desk in the industry.
Infrastructure: 24/7/365 client-side scanning from 1,000+ device and user profiles in 500+ geos.
UI: Intuitive interface enables straightforward analysis and action on violations.
API: Ingest threat, quality, and compliance data directly into your proprietary systems.
Efficiencies: Optimize workflows and save countless hours of menial labor.
Comprehensive: Safeguard consumers’ entire digital
journey and deliver optimal experiences.
YOUR Data. We take privacy seriously. If you’d like to know the data we have about you, all you have to do is ask. You can contact us via email at info@themediatrust.com
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