You can’t afford to let bad ads soil your relationships with consumers and partners. Creative quality assurance can be challenging and time-consuming, but it’s critical to the success of campaigns. Stalled deployments, revenue loss, and reputation damage can all result from missed issues like:
- heavy creatives
- excessive calls
- CPU overload
- prohibited vendors
- unauthorized landing pages
- offensive or inappropriate ad content
Automation is the answer—powered by Media Scanner’s® massive global infrastructure of devices and turbo-charged policy engine, The Media Trust’s Ad Assurance solution ensures ad campaigns meet both standard tech specifications and your proprietary policies—including prohibited vendors (e.g., superfluous brand safety tags, data scrapers). Leverage objectionable content identification and clickthrough categorization based on the IAB Content Taxonomy to steer clear of unwanted ad content.