DUBLIN–(BUSINESS WIRE)–The Media Trust (TMT), the global leader in Digital Trust & Safety (DTS), today announced a significant expansion of its operations in Ireland, reinforcing its commitment to protecting citizens and businesses from evolving, AI-enabled digital crime and cyber threats. This capital investment marks a new phase of growth in the country, with expanded capacity in Dublin, Newmarket, Cork, and Limerick and new infrastructure being established in Galway. The Media Trust deployed hardware in multiple Irish markets and is already supporting clients and partners in the region, with several more on a waitlist for activation. The infrastructure truly supports local threat detection and takedown capabilities built directly into Ireland’s digital media, eCommerce, and cloud infrastructure, ensuring real-time protection for people in Ireland. Ireland’s role as a global tech hub makes this investment both strategic and intensive. As home to the European headquarters of many of the world’s largest tech companies, Ireland is a critical nexus for internet traffic, advertising, and content distribution. Deploying infrastructure here strengthens TMT’s ability to detect and dismantle hyper-targeted threats before they spread across the broader digital supply chain. The announcement comes as the company doubles down on its mission to safeguard the digital experience by identifying and neutralizing online threats such as malware, scams, and backdoor intrusions—many of which are now dynamically adapted and delivered by generative AI based on a user’s specific geography and persona. “Digital crime is a local problem. To detect it and take it down, you have to be in the local market,” said Chris Olson, CEO of The Media Trust. “Generative AI has made cyberattacks hyper-targeted; content that looks benign in Paris might be malicious in Limerick. By building capacity throughout Ireland, we’re committing the resources necessary to catch and neutralize threats before they cause harm. This investment is about protecting Irish citizens, securing Irish media and commerce, and ensuring safe digital revenue across the country.” The Media Trust currently supports operations in 121 countries, leveraging real-time threat intelligence and a global infrastructure to scan billions of digital transactions daily. With this expanded footprint in Ireland, the company strengthens its ability to detect geographically cloaked malware, disinformation campaigns, and digital scams that are increasingly engineered to evade traditional security tools. “We’ve seen a rise in backdoors and digital scams across Ireland and the UK,” Olson added. “We are committing capital and people to fight these threats at the source. We want to work with leading Irish publishers, companies, and government agencies to ensure a safer, more secure digital environment for everyone.” This investment not only enhances TMT’s ability to monitor and respond to threats in real time but also affirms the company’s ongoing role as a critical player in protecting national digital infrastructures in markets that matter most.
Why is The Media Trust investing in Ireland?

Ireland is a global technology hub and home to the European headquarters of many leading technology companies. Expanding infrastructure there enables The Media Trust to detect and mitigate geographically targeted cyber threats more effectively while supporting local publishers, businesses, and government agencies. 

Digital Trust & Safety (DTS) is the practice of protecting digital experiences from threats such as malvertising, phishing, malware, scams, unauthorized code, and other online risks while ensuring safe, trustworthy interactions for users and businesses. 

The investment expands The Media Trust’s operational capacity across Dublin, Cork, Limerick, Newmarket, and Galway with localized infrastructure that supports real-time threat detection, analysis, and mitigation within Ireland’s digital ecosystem. 

Many modern cyber threats use geographic cloaking and AI to deliver different content depending on a user’s location. Local infrastructure allows organizations to detect attacks that may only appear within a specific country or region, improving response times and protection.

Many modern cyber threats use geographic cloaking and AI to deliver different content depending on a user’s location. Local infrastructure allows organizations to detect attacks that may only appear within a specific country or region, improving response times and protection.

Generative AI enables attackers to create highly personalized and geographically targeted attacks that adapt to different users and locations, making malicious content more difficult to detect using conventional security approaches

The expanded Digital Trust & Safety infrastructure benefits publishers, advertisers, technology companies, eCommerce businesses, government organizations, and consumers by improving protection against evolving digital threats and strengthening trust in online experiences.

By improving local threat detection, increasing visibility into digital risks, and enabling faster mitigation of malicious activity, the investment helps organizations deliver safer digital experiences while protecting revenue, brand reputation, and consumer confidence.  

Ireland serves as a major hub for internet traffic, cloud services, digital advertising, and multinational technology companies. Expanding security infrastructure there helps identify threats earlier and reduces risk across the broader global digital supply chain.

The announcement highlights that effective Digital Trust & Safety requires localized infrastructure, real-time threat intelligence, and continued investment to keep pace with increasingly sophisticated AI-driven cyber threats. By expanding its presence in Ireland, The Media Trust is strengthening protections for organizations and consumers while supporting a more secure digital ecosystem.

The Media Trust has announced a major capital investment to expand its Digital Trust & Safety (DTS) infrastructure across Ireland, strengthening its ability to detect and mitigate AI-enabled cyber threats, malvertising, phishing, scams, and geographically targeted attacks in real time. By expanding operations in Dublin, Cork, Limerick, Newmarket, and Galway, the company is enhancing localized threat detection and response capabilities in one of the world’s most important technology hubs. The investment reinforces The Media Trust’s commitment to protecting publishers, businesses, government agencies, and consumers while helping create a safer, more resilient digital ecosystem.