Even with $1.26 billion in fines in 2024 alone, GDPR has only been the tip of the data regulation iceberg.
In the absence of overarching US federal privacy regulation, state legislation has turned data governance into a challenging alphabet soup of compliance for every company with a consumer-facing website or app. Household brands, startup DTC companies, and digital publishers all have to worry about unwanted regulatory attention over data tracking — as well as class-action lawsuits from aggressive lawyers on the hunt for violations.
But the greater problem may be that too many companies think that they’re in the clear with a consent management platform (CMP) and policies built for more stringent legislation. This leaves a giant gap in compliance risk profiles: third-party tracker deployment and data collection. On average, third-party code makes up 80% of websites.
The Media Trust’s new data governance solution, TMT Governance, empowers privacy compliance professionals to plug the third-party data-tracking hole through privacy-friendly technology and audit trails that can be publicly shared with regulators
Comprehensive Governance Capabilities
While CMPs collect consumer privacy preferences and share these signals with 3rd-party partners, they only track 1st-party data collection. TMT Governance verifies that 3rd-parties are following CMP signals, while also auditing what additional unauthorized or prohibited parties are being called.
In addition, TMT Governance also offers insight into 1st-party data usage, such as whether data from essential cookie users is being shared with social media or used for marketing or advertising purposes.
How? By leveraging Media Scanner’s® global infrastructure of devices with 600+ geolocations in 120+ countries and 100K+ digital personas. TMT Governance performs client-side analysis of websites and apps as a variety of users, including non-consented, essential cookies only, and child.
This privacy-friendly approach enables detection and mitigation compliance risks associated with regulations such as GDPR, CPRA, COPPA, and HIPAA. All data findings from TMT Governance are publicly available for regulators.
But That’s Not All
- Identify Shadow IT. Proprietary forensic technology digs into sites and apps to detect and discover all third-party code executions, empowering companies to find unauthorized parties.
- Comprehensive Auditing of Third-Party Activity. TMT Governance captures all tracker deployments, like cookies and pixels, as well as calls to unauthorized or prohibited third parties.
- Regression Testing. When introducing new first- or third-party code,TMT Governance allows organizations to easily check changes in their compliance risk profile.
- Real-Time Alerts. Receive instant notifications on data policy violations across digital properties.
- Credible Audit Trails. TMT Governance audits use digital personas instead of real consumer data, providing the only publicly available compliance records for regulators.This ensures a clear, verifiable audit trail, making it the most straightforward way to reduce compliance risk.
Come visit the new TMT Governance website today and follow our new LinkedIn profile. We’d love to have a conversation about how to fill in your privacy compliance gaps and help minimize your risk profile.
