Visions of Fewer Ads: Takeaways From IAB ALM 2022
Reporting in from IAB ALM 2022, Product Marketing Lead Gavin Dunaway finds the top trends are ad reduction, the measurement morass, and retail media networks. As the wrath of Omicron appeared to move on from NYC, the IAB’s 2022 Annual Leadership Meeting felt like an AdTech family reunion. We’re an industry that thrives when we […]
CYA* 2022: 7 Deadly Malware Trends
…err, Cover Your Digital Assets, that is. Last year bore witness to an alarming growth in ad industry malware: 30% increase in malicious events compared to 2020. Despite increased vigilance and adoption of creative blockers, the amount of malware propagating in the digital advertising ecosystem continues to get worse. While no one style of malware […]