Leveling Up Ad Categorization

The Media Trust's proprietary ad categorization taxonomy includes 70+ sensitive and regulated categories that reflect the realities of programmatic advertising

Digital advertising is expanding faster than ever—spreading across new devices, formats, and platforms. To keep up with audience demands, AdTech firms process tens of millions of new creatives every day. But with that scale comes significant responsibility: each ad must meet partner policies, regulatory standards, brand safety protocols, and user expectations. Manual checks simply can’t […]