Leveling Up Ad Categorization
Digital advertising is expanding faster than ever—spreading across new devices, formats, and platforms. To keep up with audience demands, AdTech firms process tens of millions of new creatives every day. But with that scale comes significant responsibility: each ad must meet partner policies, regulatory standards, brand safety protocols, and user expectations. Manual checks simply can’t […]
Privacy Compliance Gets an Upgrade: Introducing TMT Governance
Even with $1.26 billion in fines in 2024 alone, GDPR has only been the tip of the data regulation iceberg. In the absence of overarching US federal privacy regulation, state legislation has turned data governance into a challenging alphabet soup of compliance for every company with a consumer-facing website or app. Household brands, startup DTC […]