Leveling Up Ad Categorization

The Media Trust's proprietary ad categorization taxonomy includes 70+ sensitive and regulated categories that reflect the realities of programmatic advertising

Digital advertising is expanding faster than ever—spreading across new devices, formats, and platforms. To keep up with audience demands, AdTech firms process tens of millions of new creatives every day. But with that scale comes significant responsibility: each ad must meet partner policies, regulatory standards, brand safety protocols, and user expectations. Manual checks simply can’t […]

Highlights from the 2025 Digital Trust & Safety Summit Highlights

On a blustery January day, marketplace quality specialists, security professionals, and digital media practitioners gathered at Index Exchange’s NYC office in World Trade Center 3 to discuss how they could better serve consumers. The 2025 Digital Trust and Safety Summit brought together folks from across digital media and adtech who realize that it’s not only […]