Category: Ad Categorization

The Next Revenue Opportunity is Hiding Behind Risk

Digital advertising has never been under greater revenue pressure. Publishers are fighting for every advertising dollar. AdTech companies are looking for new demand. Advertisers want greater reach and more precise access to audiences around the world. At the same time, some of the most valuable advertising categories are becoming increasingly difficult to navigate. Gambling. Financial […]

Pinpoint the Violation With Streamlined Video Ad Categorization

This may come as a shock, but video ads are not display ads. That means creative QA is not the same either — video has a host of different technical specifications (e.g., aspect ratios, file formats, frame rates, video length) that need to be scrutinized. Finding potentially problematic quickly and at scale is also quite […]