Streamlined process to evaluate the presence and activity of all executing vendors on publisher websites.
When it comes to GDPR compliance, media publishers look to the IAB’s Transparency and Consent Framework (TCF) and the ability of their Consent Management Platform (CMP) to pass user consent. The IAB has catalogued more than 700 digital vendors properly passing consent signals via the TCF, but only 55% of publisher executing code comes from vendors on the IAB’s Global Vendor List. This infographic presents the simple steps you can take to evaluate and ensure vendor compliance.
