Visions of Fewer Ads: Takeaways From IAB ALM 2022
Reporting in from IAB ALM 2022, Product Marketing Lead Gavin Dunaway finds the top trends are ad reduction, the measurement morass, and retail media networks. As the wrath of Omicron appeared to move on from NYC, the IAB’s 2022 Annual Leadership Meeting felt like an AdTech family reunion. We’re an industry that thrives when we […]
Malware-infested Q4 Highlights Growing Danger in Open Programmatic
Malvertising in the open programmatic marketplace proliferates as premium buyers shift to private marketplaces Malvertising doesn’t take a holiday, but it still tends to decline in the fourth quarter as programmatic prices get too rich for malvertisers’ liking. However, as the ongoing pandemic continues to weigh on the digital ad ecosystem, the presence of malware […]