To HODL or Not to HODL? Reconsidering Crypto Advertising
Product Marketing Lead Gavin Dunaway suggests that the collapse of FTX should make publishers and ad platforms alike contemplate crypto ad policies and potential for consumer harm. I was generally surprised by the results of an informal poll of revenue operations professionals at the March 2022 AdMonsters Publisher Forum in Clearwater. The Media Trust team […]
Malvertisers Have Seniors in Their Sights
Dominated by Backdoors, malware targeting seniors has doubled the beginning of summer 2022 Bad guys are always attracted to low-hanging fruit, hence why malware is often aimed at less-tech savvy consumers. That’s right—seniors online like your grandparents or aging parents and neighbors. The Media Trust has seen a dramatic increase in malware incidents targeting seniors […]