Prebid Summit: Countdown to Cookie Doomsday
With no more punting on the depreciation of the third-party cookie, Product Marketing Lead Gavin Dunaway finds the Prebid Summit crowd anxious about addressability and measurement in 2H 2024. Prebid has “become an industry voice, a standard,” said Garrett McGrath, SVP of Product Management at Magnite and Chairman of the Prebid.org board, kicking off the […]
Retail Media Summit: Rewriting the Rules of Advertising
Product Marketing Lead Gavin Dunaway was floored by the evolution of retail media, but challenges ahead gave him flashbacks of digital media’s development “Is retail media just the next shiny object of digital advertising?” asked Cara Pratt, SVP of Kroger Precision Marketing, in her opening keynote. “No, it’s not a flash in the pan, it’s […]