U.S. National Cybersecurity Strategy & AdTech
A paradigm shift is afoot in digital advertising. The White House’s new national cybersecurity strategy might not seem that important to those that make the digital advertising ecosystem function—brand advertisers, platforms and publishers—but it paves the way to a changing mindset that puts consumers first. In effect, the government is saying digital trust and safety […]
Got Redirects? We Know The Culprit
Isolated and helped fix a major cookie sync error with a large DSP. Eminem said it best: Guess who’s back? Back again. Redirects are back. And, they’re a pain. Are customer complaints up? No surprise. A large-scale redirect campaign haunted the digital ecosystem, affecting hundreds of publishers and several AdTech providers across the U.S. and […]