This may come as a shock, but video ads are not display ads.
That means creative QA is not the same either — video has a host of different technical specifications (e.g., aspect ratios, file formats, frame rates, video length) that need to be scrutinized. Finding potentially problematic quickly and at scale is also quite different.
Hunting for a Problematic Moment
With display and native ads, the reason an ad is flagged for anything from Adult Products to Alcohol to Gambling is typically apparent on first glance. And usually the marketplace quality specialist can make a decision how to handle the creative in a second.
But the offending frame of a video ad might take 15-20 seconds to appear… Or show up right at the end!
If the marketplace quality team has to watch scores of 30-60 second video ads all the way through to find one problematic content moment, that quickly defeats the purpose of streamlining video creative QA.
The Solution: Timestamps and Screenshots
Now when a video ad is flagged by The Media Trust’s AI-powered Ad Categorization engine for one of 50+ proprietary categories, the Creative in Violation UI includes:
- A timestamp of the first offending instance (e.g., “00:07.2”)
- A screenshot thumbnail of the exact frame that triggered the violation
- The category breached (e.g., “Knives,” “Alcohol“)
This enables streamlined collaboration between compliance, monetization, and marketplace quality teams—whether you need to block, report, or request remediation from partners.
You’ve got better things to do at your job than scan video ads for potentially problematic content. Let The Media Trust and AI take care of that for you! If you want to learn how to tailor categorization to your specific brand safety, regulatory, or quality goals, fill out the form below.
