Real-Time Defense - Powered by Media Filter

Keep Bad Ads Out and Revenue Pumping In

Protect Consumers and Your Business from digital threats, objectionable ad content, bad ad experiences and more—all in real time

Digital publishers, mobile apps, and adtech audiences literally can’t afford to let audiences be assaulted by phishing redirects, device-infecting backdoors, bogus tech support scams, and ads with offensive creatives. That’s why Real-Time Defense provides active protection against all of these and more, with replacement ad code that ensures impressions are still monetized.

Integrate the lightning-fast Media Filter script via header, creative wrapper, or SDK, and then use the straightforward UI to customize configurations in seconds. The malware blocklist is continuously updated by The Media Trust’s all-star Malware Desk to keep up with the latest attacks, and users can also block high-risk ad platforms and easily add custom blocks (e.g., competitors). Avoid problematic ad content via 50+ categories of sensitive and regulated ad content, including adult products, alcohol, gambling, marijuana, nudity, sexually suggestive, and tobacco.

Re-Monetize, Click-to-Block, and actionable reporting

Real-Time Defense’s capabilities extend further with customizable replacement ad code that lets you keep bringing revenue in. Peruse the Ad Sentry creative gallery to find specific unwanted ads and make sure they appear no more. In addition, employ user-reported ads to allow audiences—as well as editorial and executives—to send you details on the ads that drive them nuts.

Comprehensive reporting offers in-depth details on blocked threats and unwanted ad content, including source attribution, creative IDs, macros, and the ability to easily share with partners. Integrations also empower users to address specific attacks and violations within ad servers with just a click.

Real-Time Defense lets publishers, mobile app developers, and adtech platforms take a new level of control over ad experiences—ensuring audience well-being and revenue continuity.

HOW REAL TIME DEFENSE HELPS YOUR BUSINESS

Protect Precious Audiences: Keep consumers safe from phishing outbreaks, drive-by downloads, tech support scams, and other threats

Fast and Easy: Flexible and simple integrations, and speedy performance that will never affect user experience

Countless Customizable Configurations: Set up bespoke scripts for single sites/apps or groups, and leverage parent/child relationships

Reject Deceptive Ads and Gross Clickbait: sDon’t let ugly and manipulative ads drive your audiences away

All Formats Supported: Coverage for display, interstitials, native, audio, video, and anything else that comes its way

Ban Competitors and Unwelcome Advertisers: Build custom blocklists to reject ads unwanted ads but keep driving revenue

AI-Powered Objectionable Ad Content Identification: Ensure precision and avoid over-blocking

No Fat Ads Allowed: Stop heavy creatives and other faulty ads from ruining user experience

Real Time Defense solutions

Publishers

AdTech

Mobile Apps

get started delivering digital trust and safety

Expertise: Security powered by the largest and most experienced team of malware analysts in the industry.

Infrastructure: 24/7/365 client-side scanning from 100K+ device and user profiles in 600+ geos.

UI: Intuitive interface enables straightforward analysis and action on threats and violations.

API: Easily deliver assets and ingest threat, quality, and compliance data directly into your proprietary systems.

Efficiencies: Optimize workflows and save countless hours of menial labor.

Comprehensive: Safeguard consumers’ entire digital
journey and deliver optimal experiences.