Commerce Media

Optimize Workflows, Scale Campaigns, and Protect Your Core Business

INEFFICIENCies IN THE Creative QA PROCESS Are COSTING YOU SALES AND REVENUE

As retailers, e-commerce businesses, travel networks, and food delivery and ride-sharing companies expand their on- and off-property digital advertising networks, workflow challenges are impeding their efforts to scale.

Delivering high-quality ad experiences is essential to drive commerce media performance, but without the right tools, creative QA can waste your team’s precious time—or potentially drive customers to your competitors. More than 1% of commerce media ads analyzed by The Media Trust click through to an unauthorized site or app.

Via the Media Scanner® global infrastructure of devices, our solutions empower commerce media teams to:

  • enforce ad quality and content standards
  • ensure ads meet technical specifications
  • keep out unauthorized third parties and vendors
  • secure precious customer data
  • and make sure customers click through to the right location

Keep Consumers Safe and Happy While Fending Off Competitors

Nearly 20% of all digital ad campaigns have an ad quality issue or a brand policy violation, such as (content or a prohibited vendor. By analyzing all ad assets—tags, creatives, clickthroughs, and landing pages—quickly and at scale, commerce media teams can identify and remediate a wide variety of issues before campaigns even launch. As the commerce media landscape grows increasingly crowded, this can empower you to scale up campaigns fast and stand out among the pack 

Commerce Media solutions

AD ASSURANCE

  • Automate creative quality assurance and check that ads meet 75+ standard technical specifications.
  • Ensure clickthroughs only head to authorized landing pages and not your competitors.
  • Enforce proprietary brand policies on ad content.
  • Stop prohibited vendors from appearing on campaigns.
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DATA GOVERNANCE

  • Continuous site and app monitoring to unearth unwanted vendors, data leakage, and regulatory violations.
  • Classify 3rd parties and track all data collection on your sites and apps while analyzing impact on consumer experience.
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CAMPAIGN VERIFICATION

  • Verify ad campaign appearances and placements on-site, in-app, and on 3rd-party properties.
  • Leverage 750+ geolocations and 100K audience and device profiles to verify against geos, demographics, campaign timing and other variables critical for fulfillment.
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REAL-TIME DEFENSE

  • On-page/in-app script offers real-time security and ad quality management for programmatic channels.
  • Block malware and scams before they hit user screens, as well as heavy ads and custom lists (e.g., competitors).
  • Use creative gallery Ad Sentry to block specific unwanted ads.
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Protect Your Core Business And Drive Revenue​

Expertise: Security powered by the largest and most experienced team of malware analysts in the industry. 

Infrastructure: 24/7/365 client-side scanning from 100K+ device and user profiles in 750+ geos. 

UI: Intuitive interface enables straightforward analysis and action on threats and violations. 

API: Easily deliver assets and ingest threat, quality, and compliance data directly into your proprietary systems. 

Efficiencies: Optimize workflows and save countless hours of menial labor. 

Comprehensive: Safeguard consumers’ entire digital
journey and deliver optimal experiences. 

CONTACT

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