Everyone is afraid of every website but their own
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- In the News
COVID-10 scam ads decline, but AI systems risk catching legitimate vaccine messages in their traps
Read More"A great way to get people to your scam sites is cheap programmatic advertising, which was truly in abundance during the first half of 2020 and still remains h…
- In the News
RH-ISAC Announces New eCommerce Campaign for Retail, Hospitality, and Travel Sector
Read MoreThe Media Trust and 4 other providers join forces with the RH-ISAC to address eCommerce concerns within retail, hospitality, and travel industry
- In the News
BidMind Partners with The Media Trust to Ensure High Quality Inventory
Read MoreCory Schnurr, Head of Global Marketplace Innovation, "It’s important for ad tech platforms to have the tools in place to help defend against malware and bad ad…
- In the News
When Apple closes a door, malvertising opens a window
Read MoreAs Apple requires opt-in consent for app use of the IDFA identifier for ad tracking and measurement, The Media Trust's Gavin Dunaway writes that advertisers ar…
- In the News
Rampant data sharing suggests website managers lack control, visibility
Read MoreConsumers assume premium websites in the Alexa 1,000 are safe, and unmanaged third parties take advantage of this consumer naivete to gather information to tar…
- In the News
LuckyBoy-3PC Malvertising Campaign Hits iOS, Android, Xbox Users
Read MoreA recently identified malvertising campaign targeting mobile and other connected devices users makes heavy use of obfuscation and cloaking to avoid detection.
- In the News
How Russia is leveraging insecure mobile apps to radicalize disaffected males
Read MoreWhen it comes to general website/mobile app use, "Individual citizens must realize that they are being targeted by malicious third parties almost everywhere th…
- In the News
Managing Political Advertising
Read MoreIn discussion with the Brand Safety Institute, Cory Schnurr advises how publishers, in particular, are grappling with the effect of political ads on their user…
- In the News
Instagram flaw shows the importance of managing third-party apps, images
Read MoreAccording to Chris Olson, CEO, "What I worry about more is that most companies are focused on protecting their own infrastructures and not on the consumers. Th…
- In the News
Don't Drive Blind: Use Benchmarks to Navigate Digital Advertising
Read MorePublishers can no longer ignore the risks associate with unmanaged third-party code. Benchmarks provide a clear means to pinpoint and remediate issues out-of-s…
- In the News
Publishers Looking to Grow Ad Revenue Now Have a New Google Hurdle
Read MoreAccording to Cory Schnurr, Head of Marketplace Innovation, "The push to optimize revenue streams has led to an abundance of third-party code across media websi…
- In the News
Publishers see a surge of coronavirus scam ads
Read MoreCory Schnurr, Head of Marketplace Innovation, details how scam ads jumped to represent 20% of fraudulent activity in April, up from more typical 5%.
