The Media Trust Blog

Catch up on our insights into all things digital.

Blog Chinese dragon
Ad Tech

Dec 12, 2016

Chasing the Revenue Dragon
While chasing the smoky revenue dragon, publishers miss a different monster: Data Leakage. In October The Guardian’s Chief Revenue Officer revealed[…
Ad Tech

Nov 09, 2016

The Great Data Leakage Whodunit
Safeguarding valuable, first-party data isn't as easy as you think If your job is even remotely connected to the digital advertising ecosystem, you…
Blog A man looking really concerned
Finance, Government, Travel

Sep 05, 2016

You know nothing, CISO
Shadow IT can stab you in the back Disclaimer: This blog post contains strong references to Game of Thrones. Memes courtesy of ImgFlip.