The Media Trust Blog

Catch up on our insights into all things digital.

Ad Tech

Nov 09, 2016

The Great Data Leakage Whodunit
Safeguarding valuable, first-party data isn't as easy as you think If your job is even remotely connected to the digital advertising ecosystem, you…
Blog A man looking really concerned
Finance, Government, Travel

Sep 05, 2016

You know nothing, CISO
Shadow IT can stab you in the back Disclaimer: This blog post contains strong references to Game of Thrones. Memes courtesy of ImgFlip.  You, CISO…
Blog A man holding a screen in front of his face that reads "Campaign Mock-Up"

Aug 23, 2016

To mock or not to mock?
Avoiding fraudulent advertising campaign verification is critical for publishers   That is the question frequently asked by media publishers trying…
Blog The highway reflecting in the rearview mirror of a vehicle
Ecommerce, Travel, Finance

Feb 10, 2016

The Blind Spot in Enterprise Security
Website security is overlooked in most IT governance frameworks.  Managing a website isn’t as easy as you think. Sure, you test your code and…
Blog LEAN: Light, Encrypted, Ad Choice Supported, Non-Invasive Ads
Ad Tech, Media

Oct 28, 2015

The Skinny on L.E.A.N. Ads
Breaking down newly-announced advertising industry principles. In October 2015, the Interactive Advertising Bureau (IAB) announced L.E.A.N. Ads (…