The Media Trust Blog

Catch up on our insights into all things digital.

Blog Chinese dragon
Ad Tech

Dec 12, 2016

Chasing the Revenue Dragon
While chasing the smoky revenue dragon, publishers miss a different monster: Data Leakage. In October The Guardian’s Chief Revenue Officer revealed[…
Blog
Ad Tech

Nov 09, 2016

The Great Data Leakage Whodunit
Safeguarding valuable, first-party data isn't as easy as you think If your job is even remotely connected to the digital advertising ecosystem, you…
Blog A man looking really concerned
Finance, Government, Travel

Sep 05, 2016

You know nothing, CISO
Shadow IT can stab you in the back Disclaimer: This blog post contains strong references to Game of Thrones. Memes courtesy of ImgFlip.  You, CISO…
Blog A man holding a screen in front of his face that reads "Campaign Mock-Up"
Media

Aug 23, 2016

To mock or not to mock?
Avoiding fraudulent advertising campaign verification is critical for publishers   That is the question frequently asked by media publishers trying…
Blog The highway reflecting in the rearview mirror of a vehicle
Ecommerce, Travel, Finance

Feb 10, 2016

The Blind Spot in Enterprise Security
Website security is overlooked in most IT governance frameworks.  Managing a website isn’t as easy as you think. Sure, you test your code and…