The Media Trust Blog

Catch up on our insights into all things digital.

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Jan 19, 2021

When IVT Is Quite Valid
General Invalid Traffic that makes the Internet better all too often gets conflated with the fraudulent stuff
Blog Ad Quality Hits Bottom

Dec 24, 2020

Bottoms Up... on Your Homepage?
In his new monthly column, Product Marketing Lead Gavin Dunaway (known as the Ad Tech Stache by people besides his mother) argues that bare-butt…
Blog Digital Trends: Ad Quality

Nov 11, 2020

Digital Trends - October 2020
Introduction of 11 sensitive categories aims to unlock an estimated $4.1 billion in ad spend for publishers but doesn't protect publishers from bad…