Getting serious about malvertising with TAG

Authored by Alex Calic, Chief Revenue Officer, The Media Trust

3 steps to anti-malware certification

Malware is a serious problem in the digital advertising ecosystem. Not only is it a contributing factor to ad blocking adoption, but also a significant driver of ad fraud. The World Federation of Advertisers estimates that the total cost of ad fraud could exceed $50B by 2025. Clearly, something must be done.