Getting serious about malvertising with TAG

Authored by Alex Calic, Chief Revenue Officer, The Media Trust
3 steps to anti-malware certification
Malware is a serious problem in the digital advertising ecosystem. Not only is it a contributing factor to ad blocking adoption, but also a significant driver of ad fraud. The World Federation of Advertisers estimates that the total cost of ad fraud could exceed $50B by 2025. Clearly, something must be done.
Malvertising: Is this the beginning of the end?

Decoding TAG malware scanning guidelines for tactical use
Note: View webinar at https://www.themediatrust.com/videos.php
The advertising industry’s crackdown on malvertising has begun. TAG’s recently-released malware scanning guidelines clearly state that every player in the digital advertising ecosystem has a role in deterring, detecting and removing malware.