‘We’re Asking the Wrong Question’: Fresh Takes on Data Privacy and Retail Media at Industry Preview 2023

AdExchanger’s yearly kickoff conference features excellent conversations on retail media from the buyer’s perspective on how data privacy and consumer safety are interlinked. Product Marketing Lead Gavin Dunaway shares what stood out. In the wake of massive industry layoffs and IAB CEO David Cohen’s fiery speech lambasting Apple alongside “privacy extremists,” there was plenty of […]

Visions of Fewer Ads: Takeaways From IAB ALM 2022

Reporting in from IAB ALM 2022, Product Marketing Lead Gavin Dunaway finds the top trends are ad reduction, the measurement morass, and retail media networks. As the wrath of Omicron appeared to move on from NYC, the IAB’s 2022 Annual Leadership Meeting felt like an AdTech family reunion. We’re an industry that thrives when we […]