Blocking Malicious Ads is Not Enough: Building a Better Mousetrap

This article was written by Niles Rowland, Vice President of Product Management at The Media Trust.

There is a good quote about innovation: “Build a better mousetrap, and the world will beat a path to your door”. Now the fact that we do not immediately buy a cat to deal with rodents today shows this principle in action – we found better solutions to a timeless problem, because the old one didn’t work.