The Honest Truth about The Honest Ads Act
The proposed Honest Ads Act, a bipartisan effort to govern digital advertising according to the same rules followed by traditional broadcast media regarding political advertising, and is the one tangible fallout from the investigations. Click here for more information.
Agencies and the Ad Quality Quandary
Authored by Chris Olson, CEO and Co-Founder, The Media Trust.
Increasing advertiser demands turn the wheels of change for agencies.
There’s no denying that two major phenomena are actively reshaping the existing digital advertising supply chain: