HTML5: A Safe Haven for Malware?

HTML5 malware was designed to entice victims to enter their information in response to a pop-up ad and is quickly coursing through the digital marketing and media world, waiting for individuals with the right devices to trigger the collection of personally identifiable information. Click now to read the four steps that your organization should take to prevent penalties imposed by the new European General Data Protection Regulation (GDPR).
The Skinny on L.E.A.N. Ads

Breaking down newly-announced advertising industry principles.
In October 2015, the Interactive Advertising Bureau (IAB) announced L.E.A.N. Ads (LEAN), an initiative to overhaul and update standard advertising principles. In response to the steady rise in ad blocking capabilities, Flash furor, surge in HTML5 creative and a corresponding battery drain on mobile devices, the IAB proposed these principles to guide the development of the next phase of advertising technical standards.