Ads That Make You Go Hmm: Handling Sensitive Ad Content With Nuance

Product Marketing Lead Gavin Dunaway explains how nuanced policies and responsive ad categorization can help ad platforms navigate even the most delicate of advertising subject matter. In 2020, Twitter shocked the digital advertising landscape by announcing it would not run political advertising on its platform or its then-owned mobile advertising network MoPub. Then-CEO Jack Dorsey […]
To HODL or Not to HODL? Reconsidering Crypto Advertising

Product Marketing Lead Gavin Dunaway suggests that the collapse of FTX should make publishers and ad platforms alike contemplate crypto ad policies and potential for consumer harm. I was generally surprised by the results of an informal poll of revenue operations professionals at the March 2022 AdMonsters Publisher Forum in Clearwater. The Media Trust team […]