Getting serious about malvertising with TAG

Authored by Alex Calic, Chief Revenue Officer, The Media Trust
3 steps to anti-malware certification
Malware is a serious problem in the digital advertising ecosystem. Not only is it a contributing factor to ad blocking adoption, but also a significant driver of ad fraud. The World Federation of Advertisers estimates that the total cost of ad fraud could exceed $50B by 2025. Clearly, something must be done.
The Great Data Leakage Whodunit

Safeguarding valuable, first-party data isn’t as easy as you think
If your job is even remotely connected to the digital advertising ecosystem, you are probably aware that data leakage has plagued publishers for many years. But you are most likely still in the dark about the scope and gravity of this issue. Simply put, data leakage is the unauthorized transfer of information from one entity to another.