Leveling Up Ad Categorization
Digital advertising is expanding faster than ever—spreading across new devices, formats, and platforms. To keep up with audience demands, AdTech firms process tens of millions of new creatives every day. But with that scale comes significant responsibility: each ad must meet partner policies, regulatory standards, brand safety protocols, and user expectations. Manual checks simply can’t […]
CYA* 2022: 7 Deadly Malware Trends
…err, Cover Your Digital Assets, that is. Last year bore witness to an alarming growth in ad industry malware: 30% increase in malicious events compared to 2020. Despite increased vigilance and adoption of creative blockers, the amount of malware propagating in the digital advertising ecosystem continues to get worse. While no one style of malware […]