Digital Trends - November 2020

Digital Trends: Bitcoin & Malvertising

Key Insights

  • Strong, positive correlation (> 0.90) between Bitcoin value and Fizzcore / Bitcoin malvertising campaigns
  • 7X increase in celebrity Bitcoin incidents since April; a recent 39% increase affects European users

Recommendations

  • Counteract cloaking techniques by executing client-side scans from various geographic locations to ensure creative, tags and landing pages are clean
  • Analyze landing pages by clicking through creative to capture the true landing page presented to users
  • Update block lists with emerging scam campaign criteria including creatives and tags associated with the scams