Key insights
- Pandemic ad-spend slowdown accelerates publisher revenue diversification, most notably 3X growth in subscriptions
- 3.5X increase in credit-card-compromising malvertising in 2020, exposing publishers to new attack vectors
Recommendations
- Publisher ad ops teams need to align with departments leading payment efforts to mitigate risk.
- Customer-journey scanning to detect anomalies and emerging threats—particularly of payment pages, where sensitive data is most at risk.
