Digital Trends - December 2020

Digital Trends: Subscription & Commerce revenue affect malvertising

Key insights

  • Pandemic ad-spend slowdown accelerates publisher revenue diversification, most notably 3X growth in subscriptions 
  • 3.5X increase in credit-card-compromising malvertising in 2020, exposing publishers to new attack vectors

Recommendations

  • Publisher ad ops teams need to align with departments leading payment efforts to mitigate risk.
  • Customer-journey scanning to detect anomalies and emerging threats—particularly of payment pages, where sensitive data is most at risk.