The effort supports the programmatic advertising needs for more than a dozen of large-scale publishers across Europe
MCLEAN, VA., September 23, 2020 – The Media Trust is pleased to announce enhanced integration with Xandr, AT&T’s advanced advertising company’s ad server, to streamline the analysis of publisher ad tags to ensure compliance with security, data protection and ad quality best practices.
The Xandr API integration allows The Media Trust to seamlessly pull tags and campaign details into our platform for real-time analysis and reporting on the overall quality of digital advertising campaigns. Publisher clients can also submit campaigns via email for pre-flight ad compliance checks. Using best-in-class digital security and compliance expertise coupled with thousands of real-world user profiles, The Media Trust executes each tag, associated creative and landing pages and evaluates the presence of redirects, bot propagation, celebrity scams, exploit kits, unauthorized data tracking activity, and more.
Supporting a range of formats (display, video, native) across desktop, mobile web and mobile apps, the integration with the Xandr ad server completes our goal of facilitating publisher tag collection via the most used ad servers across Europe. With more than a dozen mutual clients in France, Germany, Denmark, Sweden and Switzerland, this integration will help publishers safeguard the user experience while engaging and monetizing audiences across the open web.
“We’re pleased to be furthering our relationship with The Media Trust to streamline the management of security and user experience for publishers” comments Marius Rausch, VP and Managing Director, Central Europe, Xandr. “This collaboration is enabled by Xandr’s open platform that our partners can integrate and innovate on top of, all of which is key to providing a transparent and safe ecosystem.”
“With malvertising more than doubling in the past few years and the promulgation of various data protection regimes, it’s critical publishers and their ad technology partners are aligned when it comes to ad quality,” said Matt O’Neill, general manager of Europe for The Media Trust. “This updated Xandr integration makes it easier for publisher clients to protect the user experience in today’s highly dynamic digital environment.”
This easy-to-use API is designed with flexibility in mind to meet the individual needs of our publisher client relationships.
About The Media Trust
The Media Trust is on a mission to make the internet a healthier, more valuable place for publishers and consumers. Working with the world’s largest, most-heavily trafficked digital properties and their upstream partners, The Media Trust delivers real-time security, data privacy, performance management and quality assurance solutions that help protect, monetize and optimize the user experience across desktop, smartphone, tablet and gaming devices. More than 600 enterprises, media publishers, ad networks/ exchanges, and agencies—including 40 of comScore’s AdFocus Top 50 websites—rely on The Media Trust to protect their website, their employee internet use, their revenue and, most importantly, their brand. www.MediaTrust.com.
Xandr is AT&T’s advertising company and a leader in addressable TV, creating a better solution for advertisers and media companies. Xandr Invest and Xandr Monetize, our strategic platforms built on more than a decade of AppNexus’ innovation, optimize media spend across screens for buyers and sellers alike. Community, powered by Xandr, is a curated marketplace of premium publishers, providing access to unique consumer insights in a brand-safe environment. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience. www.Xandr.com.