Eyeota, the world’s largest international audience data marketplace, today announced a partnership with The Media Trust, a global leader in monitoring and protecting the online and mobile advertising ecosystems, to provide world-class transparency, verification and protection tools to Eyeota’s publishers and data providers across the globe.
With a physical presence in 500 global cities located across six continents, The Media Trust’s proprietary website and ad tag scanning technology provides continuous, non-stop protection against malware, web and mobile anomalies, site performance issues and data leakage, which can lead to lost revenue and privacy violations. Both collectively and individually these can and do harm the customer experience, negate a publisher’s ability to monetize its own audience data, lead to possible privacy violations and damage the publisher’s and data provider’s reputation and, ultimately, revenue. More than 400 publishers, ad networks, exchanges, agencies and corporate enterprises from across the online and mobile ad ecosystems use The Media Trust’s suite of continuous, non-stop detecting, inspecting, alerting and verification services to protect their website.
“As audience-based ad targeting is becoming the norm, publishers have realized their data is their number one asset. Publishers are exposed daily to data theft, data skimming and data leakage. Eyeota has partnered with The Media Trust to bring the best protection, transparency and verification tools to publishers across the globe. The Media Trust is the world leader in data and malware protection for publishers. More than 75% of the top publishers in the United States use their solutions to monitor, protect and shield their data.” Said Kevin Tan, CEO, Eyeota.
He added, “Given the inherent complexity of online ad serving, publishers need continuous, 24/7 monitoring of all ad tags and tools running on their sites, as well as real-time alerts on any unauthorized tracking of website visitors. This partnership not only brings a comprehensive suite of services to our publishers, but it also demonstrates the importance Eyeota continues to place on publishers and the job of protecting their online assets. The Media Trust offers best-in-class solutions, and we are very pleased to announce this partnership.”
Chris Olson, chief executive officer and co-founder of The Media Trust said, “Partnering with Eyeota in international markets was a natural decision. Not only is Eyeota the trusted leader in third-party monetization and management solutions for publishers worldwide, but their publisher-centric focus demonstrates they understand publishers’ challenges and needs as well as the value of their data.”
The Media Trust monitoring and protection solutions will be available worldwide on the Eyeota platform beginning immediately.