Data Compliance with The Media Trust; AppNexus; and G+J EMS

ExchangeWire
Original Source
ExchangeWire

This podcast originally appeared in ExchangeWire on June 14, 2019.

This week’s edition of The MadTech Podcast was recorded in front of a live audience in Cologne, with special guests Matt O’Neill, General Manager, Europe, The Media Trust; Marius Rausch, VP & Managing Director Central Europe, AppNexus, A Xandr Company; and Daniel Gerold, Director, Digital Technology, G+J EMS, discussing latest news in ad tech and martech.

On this week’s episode:

  • Competition in the universal log-in space, with the launch of M-Login set to rival established players such as NetID.
  • Apple announcing a new single sign-on (SSO) to rival Google and Facebook.
  • Salesforce purchasing data visualisation company Tableau in an all-stock deal worth $15.7bn (£12.34bn).