Partnership Will Provide Superior Ad Security and Better User Experience for Publishers and App Developers
July 21, 2016 — Irvine,CA and McLean, VA— AerServ, the only mobile-first video mediation platform, today announced a partnership with The Media Trust, the global leader in monitoring and protecting the online and mobile ecosystem. AerServ has been successfully working alongside The Media Trust to ensure a safe ad environment for customers by automatically detecting, alerting and then removing suspicious or malicious creatives.
In a continued effort to align with developers and provide them a best-in-class monetization platform, AerServ takes a firm stance against malicious creative and malvertising. Using The Media Trust’s SaaS-based Media Scanner service, which provides continuous, 24/7 protection against malware surreptitiously embedded in mobile ad tags, AerServ proactively hunts for creatives that may harm the user experience or provide an unsafe environment.
“We’re thrilled to partner with The Media Trust to ensure mobile ads are malware free,” said Josh Speyer, CEO of AerServ. “Their approach to detecting malicious ad tags and then alerting publishers in real time is backed by 10 years of proven experience in malware detection, so together, we’re destined to succeed. In fact, The Media Trust’s scanning service has already identified multiple instances of malicious creative that our team immediately eliminated from the system.”
Ad blocking is a hot topic, and data usage, latency and ad intrusiveness contribute to the rise in interest. One of the most common issues in mobile is auto-redirecting creative and malware. A mobile redirect is a small piece of code embedded into an ad tag or recommended third-party content. When the infected ad or content appears on the screen, the user is suddenly and abruptly redirected from their current property to app stores, pornographic sites or other unwanted content. Mobile device users are highly intolerant of these redirects, so it’s critical to detect and terminate them before they interrupt the user experience. When The Media Trust’s Media Scanner service detects any suspicious or malicious ad tags, including mobile redirects, it immediately notifies AerServ of the suspicious activity so they can instantly remove and block bad creative.
“Malvertising continues to be a huge problem in the mobile advertising ecosystem, as hackers target video and mobile with greater and greater frequency,” says Chris Olson, founder and CEO, The Media Trust. “Through this partnership, major mobile publishers can keep their consumers, their site and, most importantly, their brand safe from malicious mobile ads on a continuous basis.”
AerServ and The Media Trust’s partnership further establishes AerServ’s ad technology as a leader in mobile SSPs.
AerServ is the leading mobile ad serving and mediation platform, specializing in mobile video technology, with proprietary yield optimization tools that increase revenue across all formats and ad units. AerServ works in alignment with thousands of apps, from premium publishers to independent developers, to optimize their existing ad network revenue through mediation, and tap into aerMarket’s demand inventory to supercharge their earnings. AerServ’s entire platform and infrastructure were built with a publisher-first mentality. Technical integration is super simple, and publishers can serve multiple ad formats through one integration, reducing time even further. Publishers get best-in-class support with hands-on care from integration specialists, account managers and software engineers. Whether you are looking for a simple way to monetize your mobile inventory or an advanced way to increase revenue, AerServ can get you there easily and efficiently. The company was founded in 2013 and has offices in Newport Beach, California. Visit AerServ at www.aerserv.com or follow us on Twitter at @AerServ.
About The Media Trust
The Media Trust works with the world’s largest, most-heavily trafficked digital properties to provide real-time security, first-party data protection and privacy, performance management and quality assurance solutions that help protect, monetize and optimize the user experience across desktop, smartphone, tablet and gaming devices.
As the global leader in monitoring the online and mobile ecosystems, The Media Trust leverages a physical presence in 65 countries and 500 cities around the globe to continuously scan websites, ad tags and mobile apps and alert on anomalies affecting websites and visitors alike. More than 500 publishers, ad networks, exchanges, agencies and corporates—including 40 of comScore’s AdFocus Top 50 websites—rely on The Media Trust to protect their website, their employee internet use, their revenue and, most importantly, their brand.
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The Media Trust