JavaScript and Site Latency piece

The Importance of Performance Speed in E-Commerce: How Brands can Prevent Site Latency Due to 3PC

Every second counts in e-commerce. When your site’s speed is slow, customers and conversions drop off fast. Success starts with controlling the technology that powers your digital properties, as every single moment at every touchpoint in the digital experience matters.

Delivering dynamic digital experiences means brands need to rely on code that isn’t developed in-house. Yet, what’s often overlooked is how code developed by third-parties can negatively impact the speed and performance of a website or mobile app. What happens when third-party code weighs down your digital assets? The sophisticated customer experience you’ve endeavored to design now deters customers and your bottom line takes a hit.

Two-seconds.That’s how much time an online retailer has to keep consumers engaged on their website. Even a 1-second delay can mean a 7% reduction in conversions. Consumers don’t want to wait for pages to load. In fact, 47% of online shoppers expect webpages to load in two seconds or less. To add insult to injury, those customers aren’t likely to return, with 79% of shoppers who are dissatisfied with website performance less likely to buy from that site again.

This is why it’s crucial for digital executives to explore solutions that optimize site performance. Leading retailers have basic performance tools in place, but those tools only fight half the battle. What’s missing is a client-side view of their digital environment to get a complete picture of what’s taking place on consumers’ devices.

Organizations can help prevent third-party code from damaging customer experiences, conversion rates, and ultimately digital revenue by getting a clear idea of what excessive third-party code is doing to the speed of their digital assets.

Investigate Site Latency due to Third-Party Code

E-commerce leaders are in constant pursuit of opportunities to enhance the user experience in their online stores. In that pursuit, average site latency needs to be consistently tracked and evaluated in order to drive business success and digital revenue growth. Particularly with the amount of third-party code making up the digital experience on e-commerce websites and mobile apps. It’s important that the code you intend to boost interactions doesn’t cost you customers in the process.

JavaScript, cookies, and excessive calls to third-party domains are all examples of third-party code components that are introduced into your digital ecosystem and could potentially add latency.

For instance, say a user accesses your site from their device and 70MB of JavaScript is downloaded during their session. With JavaScript that “heavy”, page load speeds could decrease down to 4 seconds or longer. And, with load times that slow, consumers are definitely going to look for competing options. Recent studies found that 37% of retailers render over 100MB of JavaScript on a user’s session when executing third-party code.

Maximize Site Performance

Customer expectations are higher than ever and poor performance on your digital properties will have a direct impact on your bottom line. The solution? Make sure your online stores aren’t weighed down by third-party code. You’ve spent considerable time and resources to ensure you’re delivering the best customer experience possible. Don’t allow digital risks, like site latency, curtail your efforts.

With comprehensive, client-side scanning from the Media Trust you gain continuous monitoring into all aspects of the digital performance on your websites or mobile apps. We pinpoint the issues that negatively impact your revenue. That means customers will no longer be sidetracked during their purchase journeys. They will seamlessly move along to complete transactions without speed issues.

By gaining visibility and insights into your digital ecosystem, you can maximize site performance by:

  • Identifying code that causes distractions and disrupts user experience
  • Enforcing compliance with company policies and regulatory requirements
  • Communicating and resolving violations with third-party code vendors
  • Benchmarking performance against your competitive set

Our extensive digital vendor network includes more than 2,000 profiles of the most-commonly used digital vendors. Each profile contains not only the technical contact information—from demand-side platforms to data management platforms and ad exchanges to supply-side platforms— but also their industry memberships, data trackers and more. Through this digital vendor network, you can easily share your rules of the road, have your vendor verify that they have seen the rules for compliance purposes, and communicate to repair specific issues.

More than 600 retailers rely on The Media Trust to protect their digital environment, their revenue and, most importantly, their brand.Take advantage of technology that, as you are reading this, detects a malware incident every 30 seconds or less. With a 15-year history of scanning the digital ecosystem, we know when bad code and bad domains appear. Only 24/7/365 alerts can tackle revenue-damaging issues. Request your digital risk scan today.