U.S. Media Publishers

Digital Risks, discovered.

U.S. Media Publishers Industry Index

Metrics derived from continuous monitoring of U.S. media publisher environments. This information is updated every 30 days.

CompanyDomainsNew Domains (%)Third-party Code (%)High-risk (%)Malware eventTotal CookiesCookies over 12 Months (%)Longest Cookie LifespanAverage JavaScript Download 4745Size(MBs)
Benchmark46416%93%1%Yes83443%7,984 years1.65
Endemic 143310%95%1%Yes85243%7,984 years0.74
Endemic 256815%95%1%Yes1,02841%50 years1.78
Endemic 337612%93%0%No71146%100 years2.63
News 152714%94%0%Yes91544%3,171 years2.06
News 251217%94%1%No88239%100 years1.87
News 336613%93%1%Yes65649%20 years0.73
News 466713%94%0%No1,30132%3,171 years0.88
News 549025%94%1%Yes86044%68 years2.59
News 629421%95%1%Yes67344%20 years0.63
News 746518%77%2%Yes57444%25 years1.56
News 840414%94%1%No72647%100 years2.73

Key Learnings:

Ad-supported websites are a multi-billion dollar business, enabling free access to a significant amount of media content. Programmatic and real-time bidding help publishers monetize their content, but they also introduce a host of issues from malware and redirects to creative and regulatory violations. On average, the U.S. Media sector experienced:

  • 92% executing domains are third-party code
  • amount of third-party code is closely tied to malware event risk
  • Number of digital vendors/partners increased compared to January
  • 73% of sites use cookies with lifespans of 100 years or more
  • 64% of publishers experienced at least 1 overt malware event 

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# OF THIRD PARTY DOMAINS
# OF ACTIVE THIRD-PARTY COOKIES
# NUMBER OF CALLS

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