U.S. Media Publishers

Digital Risks, discovered.

U.S. Media Publishers Industry Index

Metrics derived from continuous monitoring of U.S. media publisher environments. This information is updated every 30 days.

CompanyDomainsNew Domains (%)Third-party Code (%)High-risk (%)Malware eventTotal CookiesCookies over 12 Months (%)Longest Cookie LifespanAverage JavaScript Download 4745Size(MBs)
Benchmark44713%93%1%Yes80743%3,171 years1.50
Endemic 143812%95%1%Yes84943%20 years0.70
Endemic 24959%95%1%Yes89841%5000 years1.60
Endemic 337812%93%<1%Yes73746%100 years2.51
News 144812%94%0%Yes75645%100 years1.74
News 252116%96%1%Yes89239%100 years1.69
News 343618%94%1%Yes78145%3,171 years0.77
News 461414%95%<1%Yes1,22440%50 years0.91
News 555811%94%1%Yes96142%68 years2.40
News 62516%94%<1%Yes49645%50 years0.50
News 737213%78%1%Yes54045%25 years1.02
News 840317%91%<1%Yes74146%100 years2.65

Key Learnings:

Ad-supported websites are a multi-billion dollar business, enabling free access to a significant amount of media content. Programmatic and real-time bidding help publishers monetize their content, but they also introduce a host of issues from malware and redirects to creative and regulatory violations. On average, the U.S. Media sector experienced:

  • 93% executing domains are third-party code
  • amount of third-party code is closely tied to malware event risk
  • 29% reduction in digital vendors/partners compared to January
  • 38% reduction in cookies since January
  • 100% publishers experience an overt malware event
  • 54% of publishers sites use cookies with lifespans of 100 years or more

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