U.S. Media Publishers

Digital Risks, discovered.

U.S. Media Publishers Industry Index

Metrics derived from continuous monitoring of U.S. media publisher environments. This information is updated every 30 days.

CompanyDomainsNew Domains (%)Third-party Code (%)High-risk (%)Malware eventTotal CookiesCookies over 12 Months (%)Longest Cookie LifespanAverage JavaScript Download 4745Size(MBs)
Benchmark46416%93%1%Yes83443%7,984 years1.65
Endemic 143310%95%1%Yes85243%7,984 years0.74
Endemic 256815%95%1%Yes1,02841%50 years1.78
Endemic 337612%93%0%No71146%100 years2.63
News 152714%94%0%Yes91544%3,171 years2.06
News 251217%94%1%No88239%100 years1.87
News 336613%93%1%Yes65649%20 years0.73
News 466713%94%0%No1,30132%3,171 years0.88
News 549025%94%1%Yes86044%68 years2.59
News 629421%95%1%Yes67344%20 years0.63
News 746518%77%2%Yes57444%25 years1.56
News 840414%94%1%No72647%100 years2.73

Key Learnings:

Ad-supported websites are a multi-billion dollar business, enabling free access to a significant amount of media content. Programmatic and real-time bidding help publishers monetize their content, but they also introduce a host of issues from malware and redirects to creative and regulatory violations. On average, the U.S. Media sector experienced:

  • 92% executing domains are third-party code
  • amount of third-party code is closely tied to malware event risk
  • Number of digital vendors/partners increased compared to January
  • 73% of sites use cookies with lifespans of 100 years or more
  • 64% of publishers experienced at least 1 overt malware event 

Get a FREE Digital Risk Assessment

Discover what third-party code executes on your customers:


Find out your risk for customer theft, data leakage, latency, and customer abandonment.

Free scan available for your business only (you must provide your enterprise email) and businesses with more than 500 employees.