European Media Publishers
Digital Risks, discovered.
EU Media Publisher Industry Index
Metrics derived from continuous monitoring of EU Media Publisher environments. This information is updated every 30 days.
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| Company | Domains | New Domains (%) | Third-party Code (%) | High-risk (%) | Malware event | Total Cookies | Cookies over 12 Months (%) | Longest Cookie Lifespan | Average JavaScript Download Size(MBs) |
|---|---|---|---|---|---|---|---|---|---|
| Benchmark | 262 | 13% | 88% | 3% | Yes | 379 | 31% | 7,985 years | 0.70 |
| Publisher 1 | 1050 | 19% | 95% | 3% | Yes | 1646 | 33% | 3,288 years | 1.86 |
| Publisher 2 | 305 | 47% | 94% | 10% | No | 202 | 23% | 20 years | 0.43 |
| Publisher 3 | 55 | 4% | 84% | 2% | No | 219 | 8% | 980 years | 1.61 |
| Publisher 4 | 205 | 10% | 92% | 3% | Yes | 346 | 41% | 20 years | 0.83 |
| Publisher 5 | 94 | 4% | 84% | 5% | No | 52 | 21% | 2 years | 0.24 |
| Publisher 6 | 473 | 11% | 95% | 4% | Yes | 718 | 34% | 80 years | 0.70 |
| Publisher 7 | 119 | 6% | 85% | 6% | No | 91 | 40% | 5 years | 0.40 |
| Publisher 8 | 450 | 28% | 92% | 4% | No | 708 | 23% | 100 years | 0.39 |
| Publisher 9 | 357 | 15% | 90% | 2% | No | 460 | 47% | 30 years | 0.73 |
| Publisher 10 | 363 | 17% | 94% | 2% | No | 622 | 29% | 7,985 years | 0.96 |
| Publisher 11 | 30 | 0% | 70% | 3% | No | 29 | 17% | 2 years | 0.42 |
| Publisher 12 | 13 | 0% | 85% | 0% | No | 12 | 42% | 6 years | 0.18 |
| Publisher 13 | 114 | 4% | 88% | 2% | No | 129 | 31% | 50 years | 0.56 |
| Publisher 14 | 215 | 10% | 93% | 2% | No | 374 | 44% | 20 years | 1.15 |
| Publisher 15 | 93 | 15% | 76% | 0% | No | 73 | 29% | 2 years | 0.10 |
| Publisher 16 | 212 | 34% | 86% | 8% | No | 126 | 25% | 16 years | 0.42 |
| Publisher 17 | 62 | 2% | 82% | 5% | No | 15 | 20% | 2 years | 0.39 |
| Publisher 18 | 253 | 11% | 93% | 3% | No | 434 | 37% | 20 years | 0.45 |
| Publisher 19 | 62 | 2% | 82% | 5% | No | 311 | 41% | 20 years | 0.59 |
| Publisher 20 | 240 | 12% | 90% | 0% | No | 280 | 44% | 30 years | 0.49 |
Key Learnings:
The promulgation of GDPR and several headline-making regulatory fines puts unprecedented pressure on media publishers, challenged to keep abreast of changing vendors in today's dynamic programmatic environment. On average, the European Media Publishers sector experienced:
- 89% of executing domains are third-party code
- 19% reduction in domain variability compared to October
- 3 media sites experienced at least 1 overt malware event
- Large amounts of third-party code contribute to likelihood of malware event
- 70% of sites use cookies with lifespans of 10+ years
- 0.70 MB average JavaScript download size is the lowest in 2020
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