European Media Publishers

Digital Risks, discovered.

EU Media Publisher Industry Index

Metrics derived from continuous monitoring of EU Media Publisher environments. This information is updated every 30 days.

CompanyVendorsDomainsNew Domains (%)Third-party Code (%)High-risk (%)Total CookiesCookies over 12 Months (%)Longest Cookie LifespanAverage Latency(Sec)Average JavaScript Download Size(MBs)
Publisher 136168427%89%4%1,25849%3,287 yrs12.122.08
Publisher 213438335%95%8%36335%82 yrs6.390.50
Publisher 333067214%83%4%26310%980 yrs6.671.12
Publisher 422539219%94%4%706836%78 yrs11.50.89
Publisher 59418325%88%6%19531%100 yrs9.890.95
Publisher 641088718%96%8%2,22125%7,985 yrs6.991.02
Publisher 721138922%94%5%66727%17 yrs14.510.54
Publisher 831965425%93%7%1,65221%20 yrs15.321.58
Publisher 913726728%84%3%36935%10 yrs10.450.71
Publisher 1022540919%95%5%68636%7,985 yrs7.310.85
Publisher 11203312%70%0%3647%2 yrs9.321.108
Publisher 1219531322%95%4%80825%68 yrs9.290.53
Publisher 1323664141%95%9%1,31628%7,985 yrs7.990.93
Publisher 1413623310%94%3%39943%18 yrs14.501.13
Publisher 15831468%87%3%19532%68 yrs4.880.31

Key Learnings:

The promulgation of GDPR and several headline-making regulatory fines puts unprecedented pressure on media publishers, challenged to keep abreast of changing vendors in today's dynamic programmatic environment. On average, the European Media Publishers sector experienced:

  • 90% of executing domains are third-party code
  • 5% of domains trigger a warning, trending down
  • 90%+ cookies are from third-party vendor
  • 7985 years is the longest cookie lifespan, steady for past several months
  • 9.81 seconds aggregate page load, significant month-over-month improvement since March
  • 0.95 avg JavaScript download size with little change since April

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# of Third-Party
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# of Active
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