European Media Publishers

Digital Risks, discovered.

EU Media Publisher Industry Index

Metrics derived from continuous monitoring of EU Media Publisher environments. This information is updated every 30 days.

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CompanyDomainsNew Domains (%)Third-party Code (%)High-risk (%)Malware eventTotal CookiesCookies over 12 Months (%)Longest Cookie LifespanAverage JavaScript Download Size(MBs)
Benchmark26213%88%3%Yes37931%7,985 years0.70
Publisher 1105019%95%3%Yes164633%3,288 years1.86
Publisher 230547%94%10%No20223%20 years0.43
Publisher 3554%84%2%No2198%980 years1.61
Publisher 420510%92%3%Yes34641%20 years0.83
Publisher 5944%84%5%No5221%2 years0.24
Publisher 647311%95%4%Yes71834%80 years0.70
Publisher 71196%85%6%No9140%5 years0.40
Publisher 845028%92%4%No70823%100 years0.39
Publisher 935715%90%2%No46047%30 years0.73
Publisher 1036317%94%2%No62229%7,985 years0.96
Publisher 11300%70%3%No2917%2 years0.42
Publisher 12130%85%0%No1242%6 years0.18
Publisher 131144%88%2%No12931%50 years0.56
Publisher 1421510%93%2%No37444%20 years1.15
Publisher 159315%76%0%No7329%2 years0.10
Publisher 1621234%86%8%No12625%16 years0.42
Publisher 17622%82%5%No1520%2 years0.39
Publisher 1825311%93%3%No43437%20 years0.45
Publisher 19622%82%5%No31141%20 years0.59
Publisher 2024012%90%0%No28044%30 years0.49

Key Learnings:

The promulgation of GDPR and several headline-making regulatory fines puts unprecedented pressure on media publishers, challenged to keep abreast of changing vendors in today's dynamic programmatic environment. On average, the European Media Publishers sector experienced:

  • 89% of executing domains are third-party code
  • 19% reduction in domain variability compared to October
  • 3 media sites experienced at least 1 overt malware event
  • Large amounts of third-party code contribute to likelihood of malware event
  • 70% of sites use cookies with lifespans of 10+ years
  • 0.70 MB average JavaScript download size is the lowest in 2020

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# of Third-Party


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Third-Party Cookies


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