EU Media Publishers

EU Media Publisher Industry Index

Metrics derived from continuous monitoring of EU Media Publisher environments. This information is updated every 30 days.

Company	Vendors	Domains	New Domains (%)	Third-party Code (%)	High-risk (%)	Total Cookies	Cookies over 12 Months (%)	Longest Cookie Lifespan	Average Latency(Sec)	Average JavaScript Download Size(MBs)
Publisher 1	361	684	27%	89%	4%	1,258	49%	3,287 yrs	12.12	2.08
Publisher 2	134	383	35%	95%	8%	363	35%	82 yrs	6.39	0.50
Publisher 3	330	672	14%	83%	4%	263	10%	980 yrs	6.67	1.12
Publisher 4	225	392	19%	94%	4%	7068	36%	78 yrs	11.5	0.89
Publisher 5	94	183	25%	88%	6%	195	31%	100 yrs	9.89	0.95
Publisher 6	410	887	18%	96%	8%	2,221	25%	7,985 yrs	6.99	1.02
Publisher 7	211	389	22%	94%	5%	667	27%	17 yrs	14.51	0.54
Publisher 8	319	654	25%	93%	7%	1,652	21%	20 yrs	15.32	1.58
Publisher 9	137	267	28%	84%	3%	369	35%	10 yrs	10.45	0.71
Publisher 10	225	409	19%	95%	5%	686	36%	7,985 yrs	7.31	0.85
Publisher 11	20	33	12%	70%	0%	36	47%	2 yrs	9.32	1.108
Publisher 12	195	313	22%	95%	4%	808	25%	68 yrs	9.29	0.53
Publisher 13	236	641	41%	95%	9%	1,316	28%	7,985 yrs	7.99	0.93
Publisher 14	136	233	10%	94%	3%	399	43%	18 yrs	14.50	1.13
Publisher 15	83	146	8%	87%	3%	195	32%	68 yrs	4.88	0.31

Key Learnings:

The promulgation of GDPR and several headline-making regulatory fines puts unprecedented pressure on media publishers, challenged to keep abreast of changing vendors in today's dynamic programmatic environment. On average, the European Media Publishers sector experienced:

90% of executing domains are third-party code
5% of domains trigger a warning, trending down
90%+ cookies are from third-party vendor
7985 years is the longest cookie lifespan, steady for past several months
9.81 seconds aggregate page load, significant month-over-month improvement since March
0.95 avg JavaScript download size with little change since April