European Media Publishers
Digital Risks, discovered.
EU Media Publisher Industry Index
Metrics derived from continuous monitoring of EU Media Publisher environments. This information is updated every 30 days.
| Company | Vendors | Domains | New Domains (%) | Third-party Code (%) | High-risk (%) | Malware event | Total Cookies | Cookies over 12 Months (%) | Longest Cookie Lifespan | Aggregate Load Time(Sec) | Average JavaScript Download Size(MBs) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Benchmark | 168 | 317 | 16% | 90% | 4% | Yes | 503 | 34% | 7,985 years | 7.54 | 0.70 |
| Publisher 1 | 565 | 1201 | 38% | 95% | 3% | Yes | 2016 | 32% | 3,288 yrs | 10.51 | 1.84 |
| Publisher 2 | 112 | 415 | 43% | 96% | 9% | No | 292 | 26% | 30 yrs | 4.12 | 0.40 |
| Publisher 3 | 27 | 63 | 5% | 84% | 3% | No | 227 | 10% | 980 yrs | 6.58 | 1.58 |
| Publisher 4 | 191 | 205 | 18% | 90% | 2% | No | 608 | 37% | 19 yrs | 7.59 | 0.87 |
| Publisher 5 | 70 | 140 | 7% | 86% | 6% | No | 120 | 28% | 100 yrs | 5.53 | 0.36 |
| Publisher 6 | 289 | 568 | 11% | 93% | 5% | Yes | 985 | 25% | 7,985 yrs | 6.63 | 0.75 |
| Publisher 7 | 110 | 186 | 18% | 91% | 5% | No | 287 | 32% | 10 yrs | 10.37 | 0.38 |
| Publisher 8 | 264 | 512 | 22% | 92% | 5% | No | 793 | 31% | 50 yrs | 10.20 | 0.43 |
| Publisher 9 | 225 | 353 | 11% | 90% | 2% | No | 499 | 42% | 10 yrs | 8.64 | 0.61 |
| Publisher 10 | 274 | 437 | 14% | 96% | 3% | Yes | 801 | 37% | 7,985 yrs | 7.75 | 0.94 |
| Publisher 11 | 19 | 47 | 6% | 72% | 2% | No | 56 | 38% | 2 yrs | 9.35 | 0.45 |
| Publisher 12 | 5 | 16 | 0% | 100% | 13% | No | 13 | 54% | 6 yrs | 5.05 | 0.19 |
| Publisher 13 | 77 | 145 | 11% | 85% | 3% | No | 150 | 30% | 50 yrs | 10.76 | 0.63 |
| Publisher 14 | 197 | 297 | 9% | 94% | 2% | No | 478 | 44% | 19 yrs | 6.79 | 1.04 |
| Publisher 15 | 100 | 176 | 24% | 84% | 2% | No | 220 | 40% | 19 yrs | 3.22 | 0.09 |
| Publisher 16 | 187 | 321 | 8% | 90% | 3% | No | 477 | 39% | 19 yrs | 4.80 | 0.44 |
| Publisher 17 | 113 | 193 | 12% | 89% | 6% | No | 197 | 41% | 10 yrs | 6.46 | 0.38 |
| Publisher 18 | 157 | 237 | 7% | 94% | 4% | No | 401 | 35% | 20 yrs | 6.56 | 0.47 |
Key Learnings:
The promulgation of GDPR and several headline-making regulatory fines puts unprecedented pressure on media publishers, challenged to keep abreast of changing vendors in today's dynamic programmatic environment. On average, the European Media Publishers sector experienced:
- 90% of executing domains are third-party code
- 16% domain variability; almost every vendor executes more than 1 domain
- 3 media sites experienced at least 1 overt malware event
- Large amounts of third-party code contribute to likelihood of malware event
- 89% of cookies have lifespans of 10+ years
- 0.70 MB average JavaScript download size is the lowest in 2020
Get a FREE Digital Risk Assessment
Discover what third-party code executes on your customers:
# of Third-Party
Domains
# of Active
Third-Party Cookies
# number of
calls
Find out your risk for customer theft, data leakage, latency, and customer abandonment.
Free scan available for your business only (you must provide your enterprise email) and businesses with more than 500 employees.