European Media Publishers

Digital Risks, discovered.

EU Media Publisher Industry Index

Metrics derived from continuous monitoring of EU Media Publisher environments. This information is updated every 30 days.

CompanyVendorsDomainsNew Domains (%)Third-party Code (%)High-risk (%)Malware eventTotal CookiesCookies over 12 Months (%)Longest Cookie LifespanAggregate Load Time(Sec)Average JavaScript Download Size(MBs)
Benchmark16831716%90%4%Yes50334%7,985 years7.540.70
Publisher 1565120138%95%3%Yes201632%3,288 yrs10.511.84
Publisher 211241543%96%9%No29226%30 yrs4.120.40
Publisher 327635%84%3%No22710%980 yrs6.581.58
Publisher 419120518%90%2%No60837%19 yrs7.590.87
Publisher 5701407%86%6%No12028%100 yrs5.530.36
Publisher 628956811%93%5%Yes98525%7,985 yrs6.630.75
Publisher 711018618%91%5%No28732%10 yrs10.370.38
Publisher 826451222%92%5%No79331%50 yrs10.200.43
Publisher 922535311%90%2%No49942%10 yrs8.640.61
Publisher 1027443714%96%3%Yes80137%7,985 yrs7.750.94
Publisher 1119476%72%2%No5638%2 yrs9.350.45
Publisher 125160%100%13%No1354%6 yrs5.050.19
Publisher 137714511%85%3%No15030%50 yrs10.760.63
Publisher 141972979%94%2%No47844%19 yrs6.791.04
Publisher 1510017624%84%2%No22040%19 yrs3.220.09
Publisher 161873218%90%3%No47739%19 yrs4.800.44
Publisher 1711319312%89%6%No19741%10 yrs6.460.38
Publisher 181572377%94%4%No40135%20 yrs6.560.47

Key Learnings:

The promulgation of GDPR and several headline-making regulatory fines puts unprecedented pressure on media publishers, challenged to keep abreast of changing vendors in today's dynamic programmatic environment. On average, the European Media Publishers sector experienced:

  • 90% of executing domains are third-party code
  • 16% domain variability; almost every vendor executes more than 1 domain
  • 3 media sites experienced at least 1 overt malware event
  • Large amounts of third-party code contribute to likelihood of malware event
  • 89% of cookies have lifespans of 10+ years
  • 0.70 MB average JavaScript download size is the lowest in 2020

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