European Media Publishers
Digital Risks, discovered.
EU Media Publisher Industry Index
Metrics derived from continuous monitoring of EU Media Publisher environments. This information is updated every 30 days.
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| Company | Domains | New Domains (%) | Third-party Code (%) | High-risk (%) | Malware event | Total Cookies | Cookies over 12 Months (%) | Longest Cookie Lifespan | Average JavaScript Download Size(MBs) |
|---|---|---|---|---|---|---|---|---|---|
| Benchmark | 262 | 17% | 88% | 4% | Yes | 376 | 32% | 7,984 years | 0.58 |
| Publisher 1 | 1445 | 21% | 94% | 3% | Yes | 2750 | 29% | 7,984 years | 1.43 |
| Publisher 2 | 411 | 49% | 96% | 11% | No | 262 | 23% | 20 years | 0.40 |
| Publisher 3 | 60 | 5% | 82% | 3% | No | 178 | 13% | 980 years | 1.74 |
| Publisher 4 | 265 | 29% | 92% | 3% | No | 431 | 38% | 78 years | 0.76 |
| Publisher 5 | 96 | 6% | 85% | 4% | No | 53 | 25% | 17 years | 0.39 |
| Publisher 6 | 539 | 10% | 95% | 4% | Yes | 796 | 33% | 78 years | 0.69 |
| Publisher 7 | 81 | 5% | 84% | 4% | No | 24 | 33% | 17 years | 0.29 |
| Publisher 8 | 336 | 22% | 91% | 4% | No | 352 | 21% | 20 years | 0.40 |
| Publisher 9 | 308 | 11% | 89% | 1% | Yes | 422 | 47% | 30 years | 0.57 |
| Publisher 10 | 267 | 16% | 93% | 3% | No | 400 | 31% | 7,984 years | 0.48 |
| Publisher 11 | 32 | 6% | 75% | 3% | No | 28 | 18% | 2 years | 0.43 |
| Publisher 12 | 13 | 8% | 100% | 15% | No | 13 | 54% | 5 years | 0.17 |
| Publisher 13 | 100 | 13% | 86% | 3% | No | 90 | 26% | 51 years | 0.53 |
| Publisher 14 | 284 | 39% | 94% | 1% | No | 448 | 45% | 17 years | 1.18 |
| Publisher 15 | 67 | 7% | 72% | 0% | No | 49 | 35% | 17 years | 0.08 |
| Publisher 16 | 193 | 26% | 87% | 6% | No | 131 | 27% | 17 years | 0.39 |
| Publisher 17 | 66 | 23% | 82% | 5% | No | 13 | 15% | 17 years | 0.29 |
| Publisher 18 | 256 | 19% | 93% | 2% | No | 423 | 42% | 20 years | 0.44 |
| Publisher 19 | 254 | 6% | 95% | 1% | Yes | 364 | 43% | 20 years | 0.59 |
| Publisher 20 | 168 | 17% | 83% | 1% | No | 285 | 48% | 20 years | 0.42 |
Key Learnings:
The promulgation of GDPR and several headline-making regulatory fines puts unprecedented pressure on media publishers, challenged to keep abreast of changing vendors in today's dynamic programmatic environment. On average, the European Media Publishers sector experienced:
- 88% of executing domains are third-party code
- month-over-month domain variability remains elevated
- 4 media sites experienced at least 1 overt malware event
- Large amounts of third-party code contribute to likelihood of malware event
- 70% of sites use cookies with lifespans of 10+ years
- 0.58 MB average JavaScript download size continues decreasing trend
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