European Media Publishers

Digital Risks, discovered.

EU Media Publisher Industry Index

Metrics derived from continuous monitoring of EU Media Publisher environments. This information is updated every 30 days.

tr> tr>
CompanyDomainsNew Domains (%)Third-party Code (%)High-risk (%)Malware eventTotal CookiesCookies over 12 Months (%)Longest Cookie LifespanAverage JavaScript Download Size(MBs)
Benchmark26217%88%4%Yes37632%7,984 years0.58
Publisher 1144521%94%3%Yes275029%7,984 years1.43
Publisher 241149%96%11%No26223%20 years0.40
Publisher 3605%82%3%No17813%980 years1.74
Publisher 426529%92%3%No43138%78 years0.76
Publisher 5966%85%4%No5325%17 years0.39
Publisher 653910%95%4%Yes79633%78 years0.69
Publisher 7815%84%4%No2433%17 years0.29
Publisher 833622%91%4%No35221%20 years0.40
Publisher 930811%89%1%Yes42247%30 years0.57
Publisher 1026716%93%3%No40031%7,984 years0.48
Publisher 11326%75%3%No2818%2 years0.43
Publisher 12138%100%15%No1354%5 years0.17
Publisher 1310013%86%3%No9026%51 years0.53
Publisher 1428439%94%1%No44845%17 years1.18
Publisher 15677%72%0%No4935%17 years0.08
Publisher 1619326%87%6%No13127%17 years0.39
Publisher 176623%82%5%No1315%17 years0.29
Publisher 1825619%93%2%No42342%20 years0.44
Publisher 192546%95%1%Yes36443%20 years0.59
Publisher 2016817%83%1%No28548%20 years0.42

Key Learnings:

The promulgation of GDPR and several headline-making regulatory fines puts unprecedented pressure on media publishers, challenged to keep abreast of changing vendors in today's dynamic programmatic environment. On average, the European Media Publishers sector experienced:

  • 88% of executing domains are third-party code
  • month-over-month domain variability remains elevated
  • 4 media sites experienced at least 1 overt malware event
  • Large amounts of third-party code contribute to likelihood of malware event
  • 70% of sites use cookies with lifespans of 10+ years
  • 0.58 MB average JavaScript download size continues decreasing trend

Get a FREE Digital Risk Assessment

Discover what third-party code executes on your customers:


# of Third-Party


# of Active
Third-Party Cookies


# number of

Find out your risk for customer theft, data leakage, latency, and customer abandonment.

Free scan available for your business only (you must provide your enterprise email) and businesses with more than 500 employees.

Request Free Assessment