European Media Publishers
Digital Risks, discovered.
EU Media Publisher Industry Index
Metrics derived from continuous monitoring of EU Media Publisher environments. This information is updated every 30 days.
| Company | Vendors | Domains | New Domains (%) | Third-party Code (%) | High-risk (%) | Total Cookies | Cookies over 12 Months (%) | Longest Cookie Lifespan | Aggregate Load Time(Sec) | Average JavaScript Download Size(MBs) |
|---|---|---|---|---|---|---|---|---|---|---|
| Benchmark | 209 | 390 | 19% | 90% | 5% | 666 | 34% | 7,985 years | 9.32 | 1.02 |
| Publisher 1 | 641 | 1378 | 43% | 95% | 5% | 2,431 | 31% | 7,985 yrs | 11.72 | 2.11 |
| Publisher 2 | 152 | 455 | 39% | 96% | 7% | 340 | 40% | 82 yrs | 6.32 | 0.54 |
| Publisher 3 | 27 | 63 | 6% | 81% | 3% | 223 | 10% | 980 yrs | 7.79 | 1.33 |
| Publisher 4 | 208 | 304 | 24% | 95% | 2% | 662 | 40% | 19 yrs | 9.92 | 0.91 |
| Publisher 5 | 124 | 215 | 35% | 80% | 18% | 210 | 37% | 100 yrs | 7.85 | 1.38 |
| Publisher 6 | 467 | 836 | 14% | 95% | 5% | 1,795 | 30% | 7,985 yrs | 7.24 | 1.19 |
| Publisher 7 | 120 | 201 | 7% | 90% | 5% | 302 | 39% | 19 yrs | 9.41 | 0.65 |
| Publisher 8 | 377 | 730 | 26% | 93% | 4% | 1,403 | 27% | 90 yrs | 14.95 | 1.23 |
| Publisher 9 | 257 | 394 | 21% | 94% | 3% | 638 | 42% | 20 yrs | 11.03 | 0.91 |
| Publisher 10 | 260 | 431 | 19% | 95% | 3% | 777 | 38% | 7,985 yrs | 6.81 | 0.96 |
| Publisher 11 | 21 | 44 | 0% | 75% | 2% | 56 | 40% | 10 yrs | 12.62 | 1.33 |
| Publisher 12 | 129 | 205 | N/A | 95% | 3% | 297 | 43% | 10 yrs | 9.38 | 0.14 |
| Publisher 13 | 66 | 147 | N/A | 88% | 3% | 150 | 31% | 50 yrs | 1377 | 1.10 |
| Publisher 14 | 205 | 305 | 11% | 96% | 3% | 512 | 23% | 19 yrs | 7.99 | 1.17 |
| Publisher 15 | 88 | 138 | 7% | 87% | 1% | 197 | 38% | 19 yrs | 3.05 | 0.31 |
Key Learnings:
The promulgation of GDPR and several headline-making regulatory fines puts unprecedented pressure on media publishers, challenged to keep abreast of changing vendors in today's dynamic programmatic environment. On average, the European Media Publishers sector experienced:
- 90% of executing domains are third-party code
- 19% domain variability
- 40% of publishers experience domain variability greater than 20%
- 5% of domains trigger a warning for additional analysis
- 34% of publishers use cookies with lifespans of 100+ years
- 1.02MB JavaScript download size is the smallest since March
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