European Media Publishers

Digital Risks, discovered.

EU Media Publisher Industry Index

Metrics derived from continuous monitoring of EU Media Publisher environments. This information is updated every 30 days.

CompanyVendorsDomainsNew Domains (%)Third-party Code (%)High-risk (%)Total CookiesCookies over 12 Months (%)Longest Cookie LifespanAggregate Load Time(Sec)Average JavaScript Download Size(MBs)
Benchmark20939019%90%5%66634%7,985 years9.321.02
Publisher 1641137843%95%5%2,43131%7,985 yrs11.722.11
Publisher 215245539%96%7%34040%82 yrs6.320.54
Publisher 327636%81%3%22310%980 yrs7.791.33
Publisher 420830424%95%2%66240%19 yrs9.920.91
Publisher 512421535%80%18%21037%100 yrs7.851.38
Publisher 646783614%95%5%1,79530%7,985 yrs7.241.19
Publisher 71202017%90%5%30239%19 yrs9.410.65
Publisher 837773026%93%4%1,40327%90 yrs14.951.23
Publisher 925739421%94%3%63842%20 yrs11.030.91
Publisher 1026043119%95%3%77738%7,985 yrs6.810.96
Publisher 1121440%75%2%5640%10 yrs12.621.33
Publisher 12129205N/A95%3%29743%10 yrs9.380.14
Publisher 1366147N/A88%3%15031%50 yrs13771.10
Publisher 1420530511%96%3%51223%19 yrs7.991.17
Publisher 15881387%87%1%19738%19 yrs3.050.31

Key Learnings:

The promulgation of GDPR and several headline-making regulatory fines puts unprecedented pressure on media publishers, challenged to keep abreast of changing vendors in today's dynamic programmatic environment. On average, the European Media Publishers sector experienced:

  • 90% of executing domains are third-party code
  • 19% domain variability
  • 40% of publishers experience domain variability greater than 20%
  • 5% of domains trigger a warning for additional analysis
  • 34% of publishers use cookies with lifespans of 100+ years
  • 1.02MB JavaScript download size is the smallest since March

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# of Third-Party


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