COVID-19 Guide 2020-05
Adtech & Publishers: On the Frontlines of COVID-19
We’ve seen an alarming rise in bad actors looking to take advantage of the COVID-19 pandemic. But not every ad or piece of content in the advertising ecosystem is bad, and people in adtech and publishing know that the struggle is real and impacts the bottom line. The Media Trust spoke with dozens of adtech and publishing leaders in the U.S. and UK to assess how they are tackling COVID-19 and related issues.
Download this Guide to learn:
- Volume and types of COVID-19 scams and malware we are seeing today
- Challenges with determining if a COVID-19 ad is safe or a scam
- Adtech & Publisher strategies to battle these scams
Get the Guide, Adtech & Publishers on the frontline of COVID-19, and discover what your peers are doing to manage their revenue supply chains in an uncertain market.
