Risk on the Ballot: The High Stakes of Political Ad Spend
While political ads promise a revenue windfall for beleaguered publishers and adtech, the pitfalls must be managed As we approach the 2024 US general election, the digital media and adtech industry is abuzz with the prospect of a significant political ad spend, estimated at $15.916 billion. This forecast comes as a refreshing change after a […]
Video Hit by Tsunami of Phishing Redirects
Insidious GhostCat malvertising primarily leveraging VAST tags to attack consumers Online consumers looking for quality video content have received a slew of nasty surprises this year as the nefarious GhostCat phishing attack has begun delivering redirects through video players. This ongoing outbreak has impacted at least three dozen ad platforms, hundreds of premium publishers, and […]