Adtech & Publishers on the frontline of COVID-19: How to deal with coronavirus scams and malware
April 16, 2020, 11:00am ET / 4:00pm BST or 4:00pm ET
Duration: 30 minutes
With all eyes turned to the latest information on the COVID-19 pandemic, scammers are stepping up their efforts to deliver malware. In fact, active malware attacks have increased by 18% since the virus started making headlines in early February. Now cybercriminal groups are leveraging the public’s fear and leaping onto any opportunity they can to trick desktop and mobile users into downloading malware for their nefarious purposes. Attacks on users are only expected to grow as more global communities are affected by the COVID-19 outbreak. But not every ad or piece of content in the advertising ecosystem is bad, and people in adtech and publishing know that the struggle is real and impacts the bottom line.
Join this 30 minute webinar, hosted by Cory Schnurr, Head of Marketplace Innovation at The Media Trust, to learn how media publishers and adtech are battling COVID-19 scams and malware on the frontlines today.
- What kinds of COVID-19 scams and malware are propagating today
- How to tell a good ad from a bad ad (hint: beauty IS in the eye of the beholder)
- What adtech and publishers are doing today to battle these scams
- About different tools you can use to battle malware, scams, and damaging content
Grab a beverage, dial in, sit back and hear how your peers are dealing with COVID-19.
Thursday, April 16
COVID-19 Webinar - 11am ET / 4pm BST
Thursday, April 16
COVID-19 Webinar - 4pm ET
Our Presenter: Cory Schnurr, Head of Market Innovation at The Media Trust
Adtech expert and programmatic mechanic, Cory has worked across the industry – from publisher to platform to exchange. Cory brings a unique perspective and technical understanding of the challenges facing today’s digital landscape. Today, Cory’s focus is on regulatory compliance and marketplace quality, to help shape The Media Trust’s strategy to drive better, safer user experiences throughout the programmatic ecosystem.
Our Host: The Media Trust
The Media Trust is fixing the internet by creating better digital ecosystems to govern assets, connect partners and enable digital risk management. Established in 2005, The Media Trust leverages a physical presence in more than 100 countries and 550 cities to detect and remediate security, privacy, ad quality and performance violations executing on websites and mobile apps. More than 600 media publishers, ad tech providers, agencies, retailers and enterprises—including 40 of comScore’s AdFocus Top 50 websites—rely on The Media Trust to protect their digital environment, their revenue and, most importantly, their brand.
Trusted by the world’s most recognized digital leaders
The largest, heavily-trafficked websites and mobile apps and their online partners rely on The Media Trust to safeguard the digital experience of billions of consumers each hour, every day.